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***How much do you know about your users / customers? How can you find out what they think about your website, your products, your services, your brand, your market?***
Online surveys and research tools are a cost-effective way of finding out what people think about your business. The results can be used to underpin web or product development, and/or a press release.
Standard web analytics software falls down when you want to understand what users really think, rather than just watching how they behave, but when combined with online survey tools you get real insight into the mindset of your target market.
Surveys can be tailored for individuals and triggered by certain actions, so you don’t need to opt for a one-size fits all model.
For example, an online retailer could set a rule to trigger a survey whenever a checkout is abandoned. The answers might help you improve your conversion rate, particularly if there is a design issue.
By improving the customer experience you can increase customer satisfaction, loyalty and propensity-to-buy.
Could you use some in-depth customer knowledge? E-consultancy is hosting a free Supplier Showcase event on Thursday 7th April so companies interested in online surveys and research can evaluate five suppliers in one afternoon.
If you are a prospective buyer of online surveys and research solutions then reserve your free seat now (places limited) by visiting: http://www.e-consultancy.com/about/supplier-showcase/824/online-surveys-and-research.html
The event takes place at 76 Portland Place in London (five minutes north of Oxford Circus on foot), Thursday 7th April, from 14.00 to 17.30.
Suppliers presenting at the Online Surveys and Research Showcase are:
The ID Factor
E-consultancy (www.e-consultancy.com) runs frequent showcases on a range of topics from Paid Search Engine Marketing (coming up 21st April) to Web Measurement and Analytics Solutions (5th May). Our full 2005 schedule can be found at: http://www.e-consultancy.com/about/supplier-showcases.asp
Contact Joslyn (firstname.lastname@example.org) for more details.
Further reading - Online Surveys:
E-consultancy has published two key guides to Online Surveys and Research, including a Roundtable Report which includes notes on best practice and business benefits (http://www.e-consultancy.com/publications/online-surveys-roundtable-2004) and a 2004 Buyer's Guide (http://www.e-consultancy.com/publications/online-surveys-buyers-guide).
E-consultancy is the UK’s leading online publisher of best practice internet marketing reports, research and how-to guides. It also publishes buyer’s guides and has a directory of 100,000+ third party internet marketing white papers.
Since moving to a paid-content model in 2003 E-consultancy has amassed thousands of paying subscribers, around 30,000 registered users and 115,000 unique users sessions per month. Its weekly newsletter is sent to 21,500 users. Subscribers pay from £99 per year to access the exclusive and highly practical content, which helps internet marketers get the most out of their websites.
E-consultancy has around 70 events lined up for 2005, including roundtables and monthly ‘Supplier Showcases’, where six suppliers pitch to an audience of pre-qualified buyers (typically between 100-200) in a Central London venue. E-consultancy also provides a range of in-house training programmes, such as seminars and workshops.
E-consultancy also offers a range of web consultancy services to companies including major FTSE100 brands and small start-ups, including market and competitor research, website optimisation, customer journey analysis and strategic planning.
Telephone: 0207 0710612
Published on: 12:00AM on 4th April 2005