~ online direct marketing group’s revenue and profits surge as staff hit 100 ~

TMN plc has just announced record revenue and profit levels of £8m and £1.4m in its half-yearly statement to the stock market.

Revenue at the online direct marketing group is up 350% and operating profit is up 190% compared to the same six month period to October 31 last year (2005: £1.8m and £0.5m respectively).

TMN plc also announced that its number of staff would reach 100 for the first time in December 2006, following a raft of new appointments. Other developments in this period include the launch of online research consultancy division iCD and product launches such as a lead generation system and email performance analysis tools.

All TMN plc divisions have contributed to its record performance:

Email list owner and manager tmnmedia’s underlying YOY growth was 38%. It now has 10 million email addresses across 36 different databases, offering both response and branded advertising opportunities to clients
Specialist email advertising planning and buying agency EDR grew at 70%. EDR has won a number of key clients in finance, automotive and retail, and is launching innovative data tools to improve email performance
Online fieldwork specialist ID Factor grew at 122%. It gained 41 supply partnerships across the globe in the same period

Mark Smith, CEO said: “Our ongoing success is founded on the growth of the internet advertising market and the increased usage by consumers of the internet. Our growth is in line with our expectations and looking forward, a major contributor will be our unique range of new products such as our lead generation technology, ‘Lead It.’ We remain extremely upbeat about the prospects for the full year.”

TMN Group plc - Interim Results

The Board of TMN Group plc (AIM: TMN), the UK’s premier online direct marketing group, is pleased to announce its interim results for the six months ended 31 October 2006. The highlights are:


Revenue up 350% to £8.0m (2005: £1.8m)
Operating Profit up 190% to £1.4m (2005: £0.5m)
Headline earnings per share up 185% to 2.4p (2005: 0.8p)


Acquisitions of EDR and ID Factor now fully integrated
Key client wins for EDR, in finance, automotive and retail sectors
41 supply partnership gains across the globe for ID Factor
New technology and product launches, including new lead generation system www.plum-offers.com
Change of company name from themutual.net to TMN Group plc, to better reflect the divisional structure of the group

Commenting on the results, Mark Smith, CEO said:

“Both the ongoing growth of the internet advertising market and the increased usage by consumers of the internet are key drivers in our continuing success.

“We have experienced solid growth all round, very much in line with our expectations, while we are equally delighted with the progress of our new products, notably our lead generation technology, “Lead It”, seen via www.plum-offers.com.

“With further launches on the horizon along with continued strong growth for our core divisions, we remain extremely upbeat about the prospects for the full year.”

Enquiries to:


Mark Smith, CEO
020 7440 9310

Peter Coveney, CFO

Notes to Editors:

Themutual.net (“TMN”) was established in 1999.

The Company comprises of three core divisions:

· TMN Media: email marketing specialist, with over 10 million highly profiled, permission-based email addresses across over 32 lists, manages the most comprehensive portfolio of email databases in the UK. Also operator of the largest online reward scheme in the UK. Clients include Sky, T-Mobile, British Gas, EMAP, Volvo and Boots.

· EDR: online interactive advertising agency, plans campaigns across dozens of third party lists, including those operated by TMN Media, and is the largest buyer of email advertising in the UK. Clients span a number of sectors, including finance, motoring, publishing and shopping.

· The iD Factor: specialists in online market research, with 250,000 panel members in the UK and over 4 million members across 41 territories, managed via a network of local partnerships, allowing targeted domestic and international research. Clients include numerous MR Agencies, producing work for Microsoft, Lloyds TSB, NSPCC, Persil, Carlsberg and PC World.

TMN is committed to the development of new initiatives to drive the growth of its business.

· TMN Enterprise has been created to manage all new developments for the Group. The first development, launched in September, is a web-based lead generation system called “Lead It”, designed to assist advertisers in building their databases.

· ICD Research has been established as an autonomous division providing clients with insight and analysis of market research data.

Operating in rapidly growing market

· Over £1.4 billion spent on internet advertising in 2005 - £917.2m spent during H1 2006, a 40.3% increase on a like-for-like basis compared with H1 2005 (Source: IAB)

· Online advertising now represents over 10% of the total advertising market – and is the fastest-growing segment of the market (Source: IAB)

· Online Retail spend predicted to reach £40 billion by 2010 (Source: Forrester Research)

Focus on dominating UK market in key areas of online advertising and market research

Members of the Direct Marketing Association (DMA) and International Advertising Bureau (IAB)


Warren Tayler (Non-Executive Chairman)

Mark Smith (Chief Executive Officer)

Peter Coveney (Financial Director)

Jeremy Middleton (Non-Executive Director)

Vince Smith (Non-Executive Director)

Harold Gittelmon (Non-Executive Director)

Published on: 12:00AM on 7th December 2006