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***UK email vendors primed for further growth despite pricing pressure; consolidation / M&A likely in 2005/6 as the market matures and US competitors launch in Europe***
Research conducted for E-consultancy’s latest report - ‘Email Marketing Solutions - A Buyer’s Guide’ (http://www.e-consultancy.com/publications/email-marketing-buyers-guide-2005) - has discovered that most UK email marketing solutions providers are anticipating strong double-digit growth in 2005, partly due to downward pricing pressure that is lowering the cost of outsourcing email requirements, making it a buyer’s market.
Market revenues of around £120m in 2004 will surge almost 25% to £148m by the end of 2005, as more companies choose to use third party email solutions rather than in-house tools, which may be outdated. Trends towards targeting and personalised delivery preferences are helping to revitalise email, which remains one of the top communication choices for marketers.
E-consultancy (www.e-consultancy.com), a London-based publishing and events company for the internet marketing industry, has profiled 14 email marketing solutions providers for this report to help buyers quickly evaluate suppliers operating in this area.
The 119-page buyer’s guide also features in-depth market research and SWOT analysis to help internet marketing teams build a business case for an investment in email. It includes tips on best practice and detailed vendor profiles to help you make the correct decision for your business.
The key market trends in email are as follows:
• Strong spending on e-mail marketing solutions in industries including media & publishing, e-commerce, retail, travel/leisure, financial services, technology and B2B professional services;
• Growth of value-added services such as strategy development, copy-writing and branding as basic e-mail delivery becomes commoditised;
• Increased understanding of how effective and strategic e-mail marketing can maximise lifetime customer value.
The email services checklist in the vendor profiles uses the following criteria to help buyers compare and contrast: Full Service, ASP, Off-the-shelf software solution, Strategy and Campaign Planning, Design and Copy, List Provision, Data Management, Data cleansing, Dedupe and Validation, Broadcast, Data Capture Services, Tracking, Reporting, Data Analysis, Event-triggered messaging, Sequence Messaging, Dynamic Content Solutions, Personalisation, Flash, Video and Audio.
The 14 suppliers profiled are:
- Digital Impact
- e-Dialog UK
- E-mail Marketing Solutions
- Email Reaction
- Emailcenter UK
- Premiere Global Services
E-consultancy CEO Ashley Friedlein commented: “There has never been a better time to outsource your email requirements – costs have been substantially reduced and there are a range of pricing models to suit. Better still, email delivery platforms and reporting technology is more robust than ever. It is certainly a buyer’s market.”
Download the report from (a free sample is available to non-subscribers):
***Journalists can see a copy of the market research by contacting E-consultancy editor Chris Lake - mail to firstname.lastname@example.org or call 0207 6814051.
E-consultancy is the UK’s leading online publisher of best practice internet marketing reports, research and how-to guides. It also publishes buyer’s guides and has a directory of 100,000+ third party internet marketing white papers.
Since moving to a paid-content model in 2003 E-consultancy has amassed thousands of paying subscribers, around 30,000 registered users and 115,000 unique users sessions per month. Its weekly newsletter is sent to 21,500 users. Subscribers pay from £99 per year to access the exclusive and highly practical content, which helps internet marketers get the most out of their websites.
E-consultancy has around 70 events lined up for 2005, including roundtables and monthly ‘Supplier Showcases’, where six suppliers pitch to an audience of pre-qualified buyers (typically between 100-200) in a Central London venue. E-consultancy also provides a range of in-house training programmes, such as seminars and workshops.
Published on: 12:00AM on 23rd May 2005