clickdensity, the online tool that provides immediate visual insight into website usability and visitor experience, has won the highly prestigious British Computer Society (BCS) Information Management Award for Business Intelligence. The Awards are the premier European recognition of excellence in the field of business information management. clickdensity saw off competition from multinational brands such as AOL, BT, AT&T and Orange – an indicator of the direction that the tool continues to head.

The award is presented to the most innovative and successful project involving the application of business intelligence technology. This is the latest endorsement for clickdensity, having already garnered significant praise from its customer base of global brands.

Since launch in June 2006, clickdensity has been providing users around the globe with an immediate visual insight into website usability and comprehensive visitor behaviour analysis. Virtual ‘thermal’ heat maps, click maps and more, have enabled users to immediately identify user trends, page design and usability issues, thus optimising the visitor experience and increasing online profitability.

The BCS judges were highly impressed by clickdensity’s suite of features and the innovative use of technology. The judges also noted the comprehensive range of features that set clickdensity apart from similar products, notably real-time filtering. Crucially, clickdensity also offers a range of packages to suit the budget of virtually any organisation.

The BCS awards have become established as the leading hallmark of success amongst practitioners in the IT industry. As standards of sophistication, business acumen and skill in the IT world are continually developing, the role of IT and its effective management is critical across the whole spectrum of business. The cross-industry awards recognise, promote and acclaim excellence, professionalism, innovation and the outstanding achievements to which individuals and groups contribute.

Box UK Managing Director, Benno Wasserstein accepted the award at the ceremony held at London’s Grosvenor House Hotel:
“We’re obviously thrilled to receive this prestigious award. We’ve worked very hard to make clickdensity the most comprehensive usability and visitor behaviour analysis tool and we’ve been very confident about what it can do from the beginning. It has been providing users with an exceptional business intelligence service for over six months now and we feel that we’ve made a real impact on web usability standards. We’re delighted that the BCS judges recognised this and opted for clickdensity over more established, multinational brands. There really aren’t many higher levels of commendation.”

clickdensity’s win was given extra significance by the extremely high standard of competition. BCS Chief Executive, David Clarke said:
“The variety and quality of the projects entered into this year’s awards showcase the tremendous contribution made by the IT profession to economic prosperity, to business efficiency and to our public services. They are all excellent examples of both the innovation and the high quality that the IT profession delivers on a daily basis.”

In addition to the functionality that impressed the BCS judges, Box UK is constantly adding new features to clickdensity, most recently A/B testing, enabling users to quickly trial and analyse changes to a webpage.

More information on clickdensity’s award winning functionality can be found at As well as a comprehensive range of packages to suit virtually any budget, a thirty-day free trial is also available.

For further information:
Matt Webb
Box UK
+44 (0) 20 3008 8878

Lynda Feeley
BCS PR Manager
01793 417711


About Box UK:

Box UK was founded in 1998 and has earned an enviable reputation in the field of Internet development, design and consultancy.

Since its inception, the company has created dynamic and innovative web applications, utilising internally developed, cutting-edge technology.

Box UK is renowned for its expertise in all areas of web development – including the market-leading Amaxus® and Connetric™ content management systems and Accuda™ sales personalisation tool.

The company’s ever-growing list of prestigious clients currently includes the Royal Navy, Saatchi & Saatchi, Ordnance Survey, Lloyds TSB Insurance, English Heritage, British Computer Society, Wales Tourist Board, London Development Agency, Chubb, Royal Observatory Greenwich, UK Atomic Energy Authority and the Imperial War Museum.

Published on: 12:00AM on 13th December 2006