EMI Records today launches ‘tuneglue-audiomap,’ an extensive online music mapping mechanism which utilises relational data from Last.fm to make focused and accurate music recommendations to music fans.

In essence a user-generated music map, EMI’s tuneglue-audiomap links consumers to recommended artists, websites and retailers, based on the comparison of the listening preferences and profiles of other music fans. Whilst recommendations are open to EMI and non-EMI artists alike, additional functionality including site links, artist biographies, competitions and sign-ups, are exclusively offered to EMI artists.

Eric Winbolt, digital media manager at EMI Records explains, ‘tuneglue-audiomap offers music fans easy visual cues for the discovery of new music. Most important, however, is the complete trustworthiness and relevance the service provides – being based entirely on Last.fm’s powerful ‘scrobbling’ data – a media player plug-in which reports users’ listening behaviours – of daily personal track recommendations.’

Winbolt continues, ‘The cross-pollination of EMI Music UK’s portfolio of labels and non-EMI artists alike is designed to give consumers access to a wealth of new artists, drive traffic to EMI artist websites, and generate affiliate income from retail partners such as Amazon.’

Martin Stiksel, CCO for Last.fm comments "We are glad to see that tuneglue-audiomap is tapping into the power of Last.fm's music recommendation engine and is connecting bands and artists based on what the Last.fm users have chosen to listen to. Last.fm's mission is to connect people with the right music and tuneglue-audiomap is helping people do just that in a very intuitive, visually interesting way. You can pick any band as a starting point and before you know it you are discovering artists you have never heard of before."

Tuneglue can be accessed at http://audiomap.tuneglue.net

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Editors notes

About EMI Records

EMI Records has a rich heritage of artists, from Iron Maiden and Kraftwerk, to Robbie Williams and Sigur Ros. Its dedicated Digital Media Team is responsible for developing artist specific new media opportunities, promotions and web presence, working with brand, online and mobile organisations. As well as the online PR for all artists on the label, it is responsible for commissioning websites for heritage artists such as Kate Bush and Pink Floyd, and developing innovative digital marketing campaigns for breaking artists including The Magic Numbers and Corinne Bailey Rae.

www.emirecords.co.uk

Contact:
Angela Graham
immediate future Ltd.
0845 408 2031
pressoffice@immediatefuture.co.uk

Published on: 12:00AM on 13th December 2006