After much deliberation and months of preparation, CMP Information has today announced the shortlist for the approaching Technology For Marketing Awards 2007. The inaugural event will take place on the first night of the Technology For Marketing exhibition on the 6th February 2007 at the Grosvenor House Hotel, Park Lane, London.

“The TFM Awards have been created to specifically recognise the outstanding results and success achieved by many end-users in their application of marketing technology and CRM solutions within their marketing, customer service, sales and online advertising campaigns”, explains Simon Mills, TFM Event Director. “TFM is the UK’s premier event for marketing, customer service, sales, advertising and CRM technology solutions and has consistently been at the cutting-edge of industry innovation. The awards are therefore a natural extension of the show as we felt it was time to recognise and celebrate the passion and creativity that is being implemented in today campaigns.”

The finalists were selected by an esteemed judging panel comprising of leaders from the worlds of marketing, business and academia, and included; Professor Angus Jenkinson, Dan Jackson, Seán Kelly, Geoff Hurst, Khalil Ibrahimi and Ant Cauchi.
“We are very pleased with the quality and quantity of entrants that we have received, the response has been phenomenal”. Commented Event Director, Simon Mills. “

The glittering awards ceremony will consist of 12 categories each focussing on the achievements of end-users from within all vertical sectors when using technology solutions for marketing and new media applications. The winning entrants will be those that demonstrate their campaigns are the very best in their respective fields reflecting the growing sophistication within the maturing marketing technology market. These categories will cover best-practice ranging from CRM and data analytics to email, mobile & web marketing, and interactive advertising technology.

TFM Awards Categories and finalists.
Best website design of the year
Icelandair
Odeon Orange
Dabs
Xchange Wales

Best email marketing campaign of the year
Bergens Tidende Newspaper
Quantel - Quantel News Systems
The Times - Times Previews
Year Ahead Directory

Best mobile marketing campaign of the year
McMillan Cancer Support
Vodafone

Best interactive advertising/ Digital marketing campaign of the year
Big Brother Quiz
Customer Management Community
Yell.com

Best use of search optimisation/ search marketing
Direct Line
Superbreak
Tesco

Best use of a CRM solution for SME’s
Royvon Dog Training School
Saffron Building Society

Best use of a CRM solution for corporates
Blue Donkey
Hewlett Packard Education Services
Hewlett Packard Corporate and Enterprise Division
Nike Run London
Orange

Best use of campaign management software
Invitrogen
Royal & SunAlliance
WA Shearings
Year Ahead Directory

Best use of data in a B2B marketing campaign
Invitrogen
Royal & SunAlliance

Best use of data in a B2C marketing campaign
Ford Retail
Nectar (Loyalty management UK)
Nissan Ford Retail

Best use of marketing analytics software
Britannia Building Society
The Tussauds Group (TTG)

Judges special awards – best integrated marketing- technology campaign of the year
HP Testdrive
Nike Run London
Royvon Dog Training
Superdrug
Yell
For more information please visit www.tfm-award.co.uk
For further details on table booking at the TFM Awards 2007, please contact:
Michele Hams, Event Manager
Tel: +44 (0) 20 8876 6682
Email: tfmawards@septemberconsulting.com

Ends

For further information on Technology For Marketing and Advertising 2007, or to register to attend then please visit www.t-f-m.co.uk

For more information contact:
Nyree Hughes at CMP Information
Tel: 020 7921 8526
Email: nhughes@cmpi.biz

Notes to Editor:
Photography
A selection of photographs from TFM 2006 is available. If you require any images to support this release please email nhughes@cmpi.biz

About TFM
Total attendance to TFM 2006 was 4 674 of which 3 748 where pure visitors, subject to ABC Audit. TFM 2005 was a finalist for the ‘Best Business Exhibition’ award at the 2005 Event Awards. TFM 2004 was shortlisted for the ‘Best Business Exhibition’ award at the 2004 Event Awards and TFM 2003 won the Gold Award for ‘Best Exhibition Marketing Campaign’ at the 2003 Event Awards, and the Silver Award for ‘Best New Exhibition’ at the Marketing Event Awards in 2001. TFM 2005 increased the number of total attendees to 4,944 (ABC Audited). TFM 2006, incorporating TFCS & TFS, took place at The National Hall, Olympia, London, UK on 7-8 February 2006. For more information please visit: www.t-f-m.co.uk. TFM 2007 will take place on the 6 –7 February 2007.

About CMP Information
CMP Information is the B2B communications division of United Business Media plc.

Operating internationally, CMPi provides creative professional media solutions to around 20 industry sectors. Its products, including magazines, exhibitions, conferences, awards, information products and websites, are targeted at business professionals across a range of markets; these include Construction & Architecture, Commercial Property, Licensed Trade, Travel, Agriculture and Ingredients.

Amongst its well-established brands are industry-leading publications including Building, Travel Trade Gazette, The Publican, Farmers Guardian, and Property Week. It also has a number of exhibitions recognised as the pre-eminent events in their respective market sectors. These include CPhI, The Interiors Event and IFSEC.

CMPi’s magazines reach over 780,000 readers directly through subscription and controlled circulation. Each year, over 330,000 business professionals and marketers visit its exhibitions each year. CMPi has operations in 15 countries and customers in 110.
CMPi has approximately 1,000 employees in the UK, US, Asia, Europe, India and South America and in 2005, generated £177m in revenues

Published on: 12:00AM on 14th December 2006