Digital communications agency Lateral has hired its first COO, Simon Parker.

Simon was previously MD of Enterprise Visit Britain - an e-commerce site - enabling 42 travel websites around the world. Prior to this he was instrumental, as Marketing Director, in developing - which won a raft of International marketing awards for "Beware of the Voices", used in 12 countries across Europe.

Simon will be bringing his considerable entrepreneurial and organisational skills to drive a new change and growth process at Lateral.

His proudest non-professional achievement - in a past life - was appearing on the main stage at Glastonbury. In a bear suit.

Simon’s principal ambition is to create value for digital companies and then to spend more time with his family on an island somewhere, surrounded by stuff. Or to cycle over the Pyrenees on the way to his house in Catalunya – he’s still contemplating which.

Lateral has also hired new account managers and coordinators to strengthen its account team and has doubled the size of its internal design and production department.

For further information on Lateral or to interview Simon please contact:
Karen Durham-Diggins
T: 020 8989 2541
M: 07808 584 624

Editors Notes:
Lateral, is a small, but perfectly formed, independent digital communications agency, that packs a punch with heavy weight clients.

UK based Lateral, established in June 1997, has evolved into a unique consultancy that focuses on providing their clients with creative strategies and then executing them, using a support network of symbiotic business partnerships with specialist companies and their own network of companies.

Their pioneering expertise and professional approach has attracted recognition both within the new media industry, having been awarded several times for their work, as well as the consumer market as can be seen by their client list which includes: Levi’s® Europe, Faber and Faber, Nintendo, Five and RSPCA.

Published on: 12:00AM on 20th December 2006