Staying abreast of the latest innovations and trends in the field is crucial to marketing professionals, if they are to gain the competitive edge over the opposition. Technology For Marketing (& Advertising) 2007, the UK’s no.1 event for marketing-related & CRM and interactive advertising technology solutions provides marketing, customer service sales and advertising professionals with the opportunity to not only see the innovations from 200 of the industry’s leading vendors but learn how to implement the technology into their campaigns in the show’s improved Learning Zone.

The Learning Zone is a hothouse of fresh information and ideas for wilting marketing and advertising campaigns and out of season strategies. A series of 40 free seminars will be on offer to enhance visitors’ understanding of the material on display. Located on the showfloor, The Learning Zone will feature 3 themed seminar theatres: Email, interactive & Online Advertising Theatre, Database Marketing Analytics Theatre and the Customer Relationship Management Theatre plus in 2007, The IDM Academy will once again play host to a fourth, guest seminar programme. Each themed theatre will hold expert briefings, seminars and workshops where industry leaders will delve into the latest topics and debate their fields of expertise.

The CRM theatre, sponsored by Right Now Technologies, will explore CRM technology from all angles. Day 1 will see Gary Rooksby, Senior Business Consultant, Achiever Software will discuss how to successfully implement a CRM system and how to see a real ROI. A case study will be supplied by Surrey County Council. On Day 2, Apective’s Dean Carroll will discuss the merits of hosted CRM, while David Beard will try to settle the contentious ‘to host or not to host’ debate. The theatre will also offer sessions on marketing performance, resource management, marketing technology and e-CRM to mention but a few of the topics covered.

Email, Interactive & Online Advertising are adding tremendous value and impetus to the more traditional marketing channels. The theatre, sponsored by Sitekit, will look at cutting edge solutions in this diverse and dynamic industry, from web analytics, online marketing and interactive advertising campaigns. Mike Parry from IPT will focus on the consumer's relationship with their inbox and their bulk mail folder in his seminar on day 1, while Conrad Bennett, Technical Services Director, WebTrends, will examine how to maximise your marketing effectiveness by measuring campaign conversion.

Good data is the foundation on which all successful marketing campaigns are built. The Database Marketing & Marketing Analytics Theatre, sponsored by EuroDirect, will offer vital insight into understanding and targeting customers. Highlights from the 10 free seminars include a Comic Relief case study presentation by Rebecca Clayton, Director of Marketing QAS. Hear how Comic Relief use QuickAddress to maximise fundraising raising support. Topics such as data quality and cleaning, customer intelligence and customer analysis and profiling will also be covered.

For the full seminar programme and timetable log on to

Finally, TFM is once again proud to host the IDM Academy in 2007. The Institute of Direct Marketing, the internationally respected direct, data and digital marketing training institution, will present 10 free sessions, lead by IDM affiliated experts, offering visitors valuable insight into CRM and e-mail & internet marketing. The seminars will cover such topics as search engine marketing, email marketing, web analytics, digital marketing and online advertising will also be covered.

TFM 2007 will be held on 6-7 February at Olympia, London. To view the full seminar timetable or to register for free entry visit

For more information visit the event website;
For more information contact Nyree Hughes at CMP Information
Tel: 020 7921 8526
Notes to Editor:

A selection of photographs from TFM 2006 is available. If you require any images to support this release please email

About TFM
Total attendance to TFM 2006 was 4 674 of which 3 748 where pure visitors, subject to ABC Audit. TFM 2005 was a finalist for the ‘Best Business Exhibition’ award at the 2005 Event Awards. TFM 2004 was shortlisted for the ‘Best Business Exhibition’ award at the 2004 Event Awards and TFM 2003 won the Gold Award for ‘Best Exhibition Marketing Campaign’ at the 2003 Event Awards, and the Silver Award for ‘Best New Exhibition’ at the Marketing Event Awards in 2001. TFM 2005 increased the number of total attendees to 4,944 (ABC Audited). TFM 2006, incorporating TFCS & TFS, took place at The National Hall, Olympia, London, UK on 7-8 February 2006. For more information please visit: TFM 2007 will take place on the 6 –7 February 2007.

About CMPi
CMP Information is the B2B communications division of United Business Media plc.

Operating internationally, CMPi provides creative professional media solutions to around 20 industry sectors. Its products, including magazines, exhibitions, conferences, awards, information products and websites, are targeted at business professionals across a range of markets; these include Construction & Architecture, Commercial Property, Licensed Trade, Travel, Agriculture and Ingredients.

Amongst its well-established brands are industry-leading publications including Building, Travel Trade Gazette, The Publican, Farmers Guardian, and Property Week. It also has a number of exhibitions recognised as the pre-eminent events in their respective market sectors. These include CPhI, The Interiors Event and IFSEC.

CMPi’s magazines reach over 780,000 readers directly through subscription and controlled circulation. Each year, over 330,000 business professionals and marketers visit its exhibitions each year. CMPi has operations in 15 countries and customers in 110.

CMPi has approximately 1,000 employees in the UK, US, Asia, Europe, India and South America and in 2005, generated £177m in revenues.

Published on: 12:00AM on 15th December 2006