Visitors to Technology For Marketing AND Advertising 2007, the UK’s no.1 event dedicated to showcasing the cutting-edge of BOTH marketing-related & CRM technology AND interactive advertising solutions, will discover the power of search advertising at the Google University. Free to visitors of TFM, The Google University will take place in the Apex Room on the Gallery level on the 6th and 7th February 2007.

“Search advertising is the most cost-effective way to generate leads and build your business online. Whatever the size or location of your organisation, Google AdWords can send thousands of targeted leads your way. Whether you are a search advertising beginner or you run your own campaigns, the Google University at Technology For Marketing AND Advertising 2007 is specifically tailored to the visitors’ needs.” Comments Paul Dudley-Ward, B2B Marketing manager.

If you want to know more about Google AdWords and how it can help your business, you should attend the hour long Google University sessions.

The Google Beginners’ University (Tuesday 6th February 10.15 and Wednesday 7th February 10.15) will help you understand why you should advertise online and use Google AdWords. You will be shown how to set up an account, be introduced to the key principles that help you get the most from your account and learn how to measure the success of your campaigns.

The Advanced Google University (Tuesday 6th February 2.45 and Wednesday 7th February 2.45) will build upon your existing knowledge and empower you to take full advantage of AdWords. We will offer you a refresher on AdWords, demonstrate methods to boost ROI from your campaigns and show the many Brand opportunities that AdWords can offer you to strengthen your presence on the web. At the end we will also show you some of the new tools and recent launches for you to try out.

Technology For Marketing AND Advertising 2007, will present 200 exhibitors and incorporate comprehensive educational features, including 40 free seminar sessions and free daily keynote sessions. Whether visitors are involved in marketing, customer service, sales, advertising, IT or corporate management, or are even a new user investigating marketing-related & CRM technology AND interactive advertising solutions for the first time, or more experienced and tackling the latest developments, Technology For Marketing has the technology to make your marketing grow.

“Technology For Marketing 2007 is the one event that unites marketing, customer service, sales and advertising departments with all the latest information and communication technologies, both product and service,” commented Simon Mills, Event Director. “By attending Technology For Marketing 2007, visitors will discover all the major technologies that will make their marketing and advertising grow.”

For further information, or to register for free entry to the exhibition, please visit Please note that places are limited so make sure you register for Technology For Marketing and Advertising in order to receive your invitation. Invitations to the Google University sessions will be sent to pre-registered TFM visitors in due course.

For more information contact Nyree Hughes at CMP Information
Tel: 020 7921 8526
Notes to Editor:

A selection of photographs from TFM 2006 is available. If you require any images to support this release please email

About TFM
Total attendance to TFM 2006 was 4 674 of which 3 748 where pure visitors, subject to ABC Audit. TFM 2005 was a finalist for the ‘Best Business Exhibition’ award at the 2005 Event Awards. TFM 2004 was shortlisted for the ‘Best Business Exhibition’ award at the 2004 Event Awards and TFM 2003 won the Gold Award for ‘Best Exhibition Marketing Campaign’ at the 2003 Event Awards, and the Silver Award for ‘Best New Exhibition’ at the Marketing Event Awards in 2001. TFM 2005 increased the number of total attendees to 4,944 (ABC Audited). TFM 2006, incorporating TFCS & TFS, took place at The National Hall, Olympia, London, UK on 7-8 February 2006. For more information please visit: TFM 2007 will take place on the 6 –7 February 2007.

About CMP Information
CMP Information is the B2B communications division of United Business Media plc.

Operating internationally, CMPi provides creative professional media solutions to around 20 industry sectors. Its products, including magazines, exhibitions, conferences, awards, information products and websites, are targeted at business professionals across a range of markets; these include Construction & Architecture, Commercial Property, Licensed Trade, Travel, Agriculture and Ingredients.

Amongst its well-established brands are industry-leading publications including Building, Travel Trade Gazette, The Publican, Farmers Guardian, and Property Week. It also has a number of exhibitions recognised as the pre-eminent events in their respective market sectors. These include CPhI, The Interiors Event and IFSEC.

CMPi’s magazines reach over 780,000 readers directly through subscription and controlled circulation. Each year, over 330,000 business professionals and marketers visit its exhibitions each year. CMPi has operations in 15 countries and customers in 110.
CMPi has approximately 1,000 employees in the UK, US, Asia, Europe, India and South America and in 2005, generated £177m in revenues

Published on: 12:00AM on 18th December 2006