{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

***Continued PPC growth and keyword inflation to boost spend; emerging trend towards long-term benefits of organic optimisation as Adwords/Overture costs soar; local search to engage newcomers from huge and virtually untapped SME market***

E-consultancy’s latest research into the UK search engine marketing services industry suggests that revenues in 2005 will reach £598m, representing about 70% aggregate growth on 2004.

The forecast can be found in E-consultancy’s 186-page report, Search Engine Marketing – A Buyer’s Guide 2005, which profiles 23 credible UK specialists to help client companies quickly find a suitable partner to manage their search requirements.

The guide also includes best practice tips and tricks, a SWOT analysis to help you convince the boss and secure or increase a ‘search budget’, UK search market size and growth forecasts, PPC vs organic trends and some helpful hints on how to choose a supplier.

Trends within the UK market include:

• Continued investment in search marketing by highly competitive sectors such as: financial services, travel, gambling, recruitment, automotive and property.

• Increased spending both by corporates and SMEs. Google Local and other geo-targeted search tools will attract newcomers to the scene, while existing companies will increase spend to maintain paid and organic rankings.

• Growing understanding about the importance of building search into wider online and overall marketing strategies. Understanding of the brand benefits among marketers. The internet isn’t purely a response medium.

• A swing back towards SEO as PPC keyword inflation force businesses in some sectors to reappraise search strategy. PPC still accounts for about 84% of the market, including media spend.

E-consultancy CEO Ashley Friedlein commented: “We expect that demand for specialist search marketing services will continue to increase for some time. The launch of MSN’s proprietary search engine and paid-listings is going to make bid management more complicated.

“There’s also the increase in spending on organic search, which could spark sector-specific search wars, as companies up the ante and jostle for position. Then there’s the impact of Google Local on the SME fraternity. There really is a lot going on - it is a good time to be in search marketing,” added Friedlein.


The following companies have been profiled in this report:

Ambergreen
Bigmouthmedia
ClickThrough Marketing
DGM
Greenlight
koded
Latitude
MediaCo
Netrank
Neutralize
Optimize Internet Marketing
Outrider
Receptional
The Search Works
Sitelynx
Site Visibility
Smart Interactive
Spannerworks
Tamar
Unique Digital
Vertical Leap
Web Diversity
Weboptimiser

Download the report from (a free sample is available to non-subscribers):
http://www.e-consultancy.com/publications/search-engine-marketing-buyers-guide-2005/

***Journalists / SEM bloggers can see a copy of the market research by contacting E-consultancy editor Chris Lake - mail to chris@e-consultancy.com or call 0207 6814051.

About E-consultancy:
http://www.e-consultancy.com/about/

E-consultancy is the UK’s leading online publisher of best practice internet marketing reports, research and how-to guides. It also publishes buyer’s guides and has a directory of 100,000+ third party internet marketing white papers.

Since moving to a paid-content model in 2003 E-consultancy has amassed thousands of paying subscribers, around 30,000 registered users and 115,000 unique users sessions per month. Its weekly newsletter is sent to 21,500 users. Subscribers pay from £99 per year to access the exclusive and highly practical content, which helps internet marketers get the most out of their websites.

E-consultancy has around 70 events lined up for 2005, including roundtables and monthly ‘Supplier Showcases’, where six suppliers pitch to an audience of pre-qualified buyers (typically between 100-200) in a Central London venue. E-consultancy also provides a range of in-house training programmes, such as seminars and workshops.

Published on: 12:00AM on 23rd May 2005