Digital marketing solutions provider Mailtrack has been appointed by swiftcover.com, the 100% online car insurer, to support its online business drive.

Mailtrack will undertake the planning, buying and delivery management for an email marketing campaign, as swiftcover.com continues to target the online insurance market. Responsibility for creative design and development of the opt-in email marketing campaign will also be completed by Mailtrack.

Consumers will be targeted on a monthly basis during 2007 prompting them to renew their car insurance over the internet and throughout the campaign Mailtrack will also complete data match back analysis allowing the ROI to be tracked.

swiftcover.com appointed Mailtrack following the completion of a four month project during the summer of 2006, in which Mailtrack managed the company’s prospect email marketing.

Komal Helyer, Head of Mailtrack Media comments: “We are pleased to be working with swiftcover.com during this exciting period for the company as it looks to significantly ramp up its car insurance sales next year. We look forward to repeating the success of the summer project and using our unrivalled experience in the email marketing arena to ensure this new initiative is a success.”

Tina Shortle, Marketing Director at swiftcover.com comments: “Mailtrack has a track record of delivering email marketing solutions and our test phase with them has given us the confidence to continue to use their expertise. Email is a significant communications channel for swiftcover.com and fits well with our digital offering. Mailtrack gives us the support we need to achieve our targets during 2007.

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About Mailtrack

Mailtrack was established in 1999, as one of the first email marketing providers, and evolved its offering to continually remain at the forefront of digital marketing service provision. Mailtrack provides its clients with a range of digital marketing tools and techniques, such as email marketing, online surveys, SMS and MMS, media planning and buying, online coupons and various web based techniques, which can be deployed individually or as part of a broader CRM strategy.

Customers of Mailtrack are from SMEs and major brands, as well as leading advertising and marketing agencies. Mailtrack co-founded the Email Marketing Council (EMC) and is a member of the Direct Marketing Association (DMA).

Mailtrack Media, a team within Mailtrack, is a customer acquisition specialist. As well as providing online media planning and buying, and advice, Mailtrack Media is the UK’s largest, independent list broker and also provides search engine marketing and data bureau services.

About swiftcover.com

www.swiftcover.com is the UK’s only 100% online insurance provider and offers a car insurance quote in under 60 seconds. swiftcover.com car insurance has been accredited a Which? Best of Best Buy.

www.swiftcover.com won the General Insurance Website of the Year Award at the 2005 Insurance Times Awards and the Marketing Campaign of the Year Award at the 2006 Insurance Age Awards.

Published on: 12:00AM on 19th December 2006