Incisive Media today announced that its Search Engine Strategies London 2007 Conference & Expo, the premier UK event for search engine marketing and optimization, will be held on 13-15 February at ExCel London.

Organised and hosted by Chris Sherman, the world-renowned search engine authority, this three-day event will feature presentations, case studies and panel discussions from top search experts covering all aspects of search engine-related promotion (SEM/SEO). This event will teach delegates the ins-and-outs of search engine marketing and optimization and it will provide a forum for delegates to communicate with the search engines themselves.

Marketers from around the globe will learn how to grow their business and improve their ROI using the latest developments and solutions in search engine marketing and optimisation. Every session is ranked according to its content and degree of understanding, making it a crucial event for the beginner as well as the experienced search marketer. SES also provides a unique setting to network with fellow marketers and industry professionals to discuss the latest issues and trends in search engine marketing.

Delegates will have the opportunity to learn from presentations, case studies and panel debates. Topics include:

• How search engines list Web sites free and through paid placements.
• How to get free "organic" traffic by building a site that pleases search engines and your visitors.
• How to efficiently purchase listings guaranteed to rank your company at the top of search engine results.
• How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy - and get tips on improving conversion if they don't.
• How to build links that generate traffic to your Web site, and how to avoid the penalties of "spamming" the search engines.
• What's coming next in the constantly evolving world of Web search, and how you can profit from those changes.

Conference host Chris Sherman said:

“Search Engine Strategies London Conference & Expo is one of the industry’s most important global events. We have gathered together the industry’s leading experts and influential practitioners to provide online marketers at every level and from any industry with the tools and strategies they need to increase their visibility in search engines, improving their ROI and enhancing their brands. We're very excited about spotlighting the latest trends and best practices in search marketing in February.”

Register for the conference by January 26, and save £100. For more information visit
http://www.searchenginestrategies.com/sew/london07/index.html or call Frank Fazio at +1 203 295 0052.

For media enquiries:

Contact:

Jackie Bissell
Reality PR
Jackie@realitypr.co.uk
Tel: 020 8663 6111

Published on: 12:00AM on 21st December 2006