Bargain hunters are already poised on the starting blocks for the January sales, ready to brave the hustle and bustle of the festive frenzy, but there is another way. The November 06 launch of Everydaysale.co.uk ( http://www.everydaysale.co.uk ) gives shoppers the perfect place to plunder for big savings this Christmas, and beat seasonal sale stress.

Targeted at the avid shopper eager to bag a bargain, and not just a gateway to promote retailers, Everydaysale.co.uk allows customers to compare comprehensive product information and prices without having to click through to dozens of websites, or waste time searching through online retailers shop by shop.

Simple to use, with the best of the day’s bargains listed on a sidebar, Everydaysale.co.uk has links with over 700 online shops. Leading high street names such as Dell, Argos and John Lewis provide online users up-to-date bargain information from over 100 categories.

Shopaholic Warwickshire University students were inspired to set up Everydaysale.co.uk when they found price comparison websites and deal news sites failed to provide enough product information or details about the best buys.

Jiemin Gu, founder of Everydaysale.co.uk, says: “Our aim is to provide a place where shoppers can exchange information and air views that aren’t distorted by the retailers. Everydaysale.co.uk is independent, and we’re on the side of the shopper. Merchants have to keep it real, or we won’t feature them on the website.”

He adds: “We only want to offer genuine bargains that save people money, not just meaningless promotions that serve to lure new customers to a store.”

With offers on computers, consumer electronics, fashions, gifts, car accessories, home interior products and appliances, Star Wars fans can save on light sabers and lingerie addicts won’t get their knickers in a twist over prices. Customers can search for goods based on favourite shops, product category or percentage discounts.

Subscribers can also keep up to speed on the hottest deals with their own free, personalised bargain alert.

Customers can subscribe and search for bargains at www.everydaysale.co.uk.

Published on: 12:00AM on 21st November 2006