The Institute of Direct Marketing (IDM), internationally respected awarding body for direct, data and digital marketing training, and Technology for Marketing (TFM), the UK’s premier marketing technology exhibition, have joined forces once again in 2007 to present marketers with the latest information, training and technology solutions for the dynamic marketing industry.

TFM’s Learning Zone will host the IDM Academy offering marketing professionals 10 free seminars designed to keep them at the cutting-edge of CRM and digital marketing developments. This prestigious partnership will add tremendous value to a delegate’s day on the TFM showfloor.

TFM has established its reputation as the leading event for showcasing the latest innovations in customer service, marketing related & CRM and interactive advertising technologies. Event Director Simon Mills explains how the association with IDM will enhance the TFM experience; “TFM provides customer service professionals with the technology tools to understand, target, reach and interact with their customers. The IDM is the industry standard bearer so visitors will have the unique opportunity to learn, from industry leaders, how technology and marketing can be integrated to achieve business and marketing objectives”. Lisa Turner, Marketing Director of the IDM, agrees, “the IDM strives to set the benchmark for advancement in the direct, data and digital marketing industry, therefore TFM provides us with the perfect platform to share our knowledge with those at the forefront of the digital marketing world.”

Each day five 30-minute lectures will be presented by an IDM affiliated expert in a dedicated theatre within the Learning Zone. The TFM organisers have worked with the IDM to design a seminar programme that specifically addresses the current needs and interest areas of its visitors. Through research and previous feedback it was decided that the IDM Academy should focus on the latest innovations in CRM and e-mail and digital marketing. The full programme is listed below.

6th February 2007

10.30 – 11.00
Customer experience management for strategic gain
Marty Carroll

11.30 – 12.00
Next Generation Best Practice Search Engine Marketing
Mike Rogers

14.00 – 14.30
The Mobile Channel: reality and potential
Jonathan Bass & Robert Thurner

15.00 – 15.30
Direct Marketing for Web 2.0
Jamie Riddell

16.00 – 16.30
Making the most of email marketing, by putting it in its place.
Steve Kemish
RM Plc

7th February 2007

10.30 – 11.00
Database marketing in a multichannel world
Daniel Cross

11.30 – 12.00
Interactive email marketing – objectives and obstacles
Anthony Green

14.00 – 14.30
How do you really get ROI from a web analytics tool?
Matthew Tod
Logan Tod

15.00 – 15.30
Reaching your digital target
Lee Chadwick

16.00 – 16.30
e-Catalogues generating increased catalogue distribution & conversion rates
Jeff McCarthy
Interactive Marketing

Free of charge places are limited for these expert sessions and are available on a first come, first served basis, so be sure to arrive early to avoid disappointment.

All IDM members will automatically be upgraded to VIP status when they register on-line. The SAS VIP scheme will provide delegates with catering, business facilities and a place to relax or network away from the hustle and bustle of the show floor.

For more information on TFM 2007 or to view a complete summary of the IDM Academy seminar topics visit

- ENDS -

For more information contac:
Nyree Hughes at CMP Information
Tel: 020 7921 8526

Notes to Editor:

A selection of photographs from TFM 2006 is available. If you require any images to support this release please email
About the IDM
The IDM is the professional development body for individuals and companies that wish to improve their direct, data and digital marketing effectiveness. It delivers world-class knowledge and skills for enhanced business performance in the areas of direct, data and digital marketing.
The IDM is a not-for-profit organisation, an educational trust, a membership organisation, and a registered charity. It offers events, information, courses and qualifications spanning every aspect of business and technology.

To find out more about the IDM, visit

About TFM
Total attendance to TFM 2006 was 4 674 of which 3 748 where pure visitors, subject to ABC Audit. TFM 2005 was a finalist for the ‘Best Business Exhibition’ award at the 2005 Event Awards. TFM 2004 was shortlisted for the ‘Best Business Exhibition’ award at the 2004 Event Awards and TFM 2003 won the Gold Award for ‘Best Exhibition Marketing Campaign’ at the 2003 Event Awards, and the Silver Award for ‘Best New Exhibition’ at the Marketing Event Awards in 2001. TFM 2005 increased the number of total attendees to 4,944 (ABC Audited). TFM 2006, incorporating TFCS & TFS, took place at The National Hall, Olympia, London, UK on 7-8 February 2006. For more information please visit: TFM 2007 will take place on the 6 –7 February 2007.

About CMP Information
CMP Information is the B2B communications division of United Business Media plc.

Operating internationally, CMPi provides creative professional media solutions to around 20 industry sectors. Its products, including magazines, exhibitions, conferences, awards, information products and websites, are targeted at business professionals across a range of markets; these include Construction & Architecture, Commercial Property, Licensed Trade, Travel, Agriculture and Ingredients.

Amongst its well-established brands are industry-leading publications including Building, Travel Trade Gazette, The Publican, Farmers Guardian, and Property Week. It also has a number of exhibitions recognised as the pre-eminent events in their respective market sectors. These include CPhI, The Interiors Event and IFSEC.

CMPi’s magazines reach over 780,000 readers directly through subscription and controlled circulation. Each year, over 330,000 business professionals and marketers visit its exhibitions each year. CMPi has operations in 15 countries and customers in 110.
CMPi has approximately 1,000 employees in the UK, US, Asia, Europe, India and South America and in 2005, generated £177m in revenues

Published on: 12:00AM on 21st November 2006