New Managing Director appointed at leading online brand positioning company- Netrank Ltd

21 November, 2006

Exeter, UK

Netrank Ltd – the online brand positioning company, has appointed Lucy Allen as its new Managing Director. The appointment comes as a result of Netrank’s continued success in the natural search industry and its significant growth strategy for the next few years ahead.

Now onboard, Lucy will help the company identify the best opportunities for increasing its market share with the initial aims of aggressively expanding the UK and European operations and solidifying Netrank’s position as best of breed search technology providers.

Lucy started her career as one of the founding members of the Lycos commercial team in the UK – where she worked as International Sales Manager. Since then she has worked on a variety of new media projects including the launch of Amazon Marketplace.

From Amazon, Lucy moved to take up the post of Commercial Director at Condé Nast where she ran the sales and marketing teams for their new media publications. Most recently she worked for Future Publishing, as Head of New Media.

Lucy says

“I’m delighted to have been given the opportunity to join Netrank at this hugely exciting time for both the company and for the search industry. Netrank occupies a unique position within the market – delivering best of breed technology solutions to our clients. Our ethical approach combined with our outstanding research and development teams puts us at the cutting edge of the natural search industry.”

The news arrives as Netrank Ltd celebrates its sixth birthday. Since November 2000, the organisation has noted year on year growth and counts over 40 blue chip companies as clients.

John Straw, Netrank Ltd’s CEO says

“It is a very exciting time for us and Lucy’s recent appointment is going to really help us excel in this buoyant yet challenging market.”


For further information:

Netrank Ltd
Winners of the IMAA Award 2005

Contact: Eleanor Precious
Tel: 07876 500 824/ Email:

Editors Notes – About Netrank Ltd

Netrank is a group of innovative companies whose purpose is to make our clients' websites more attractive to search engines.
We're something of an unusual business - a unique combination of marketing and IT development people that pull together as a team better than anyone else in the business.

Published on: 12:00AM on 21st November 2006