What's the point of 'Web 2.0' and how can it help you improve your communication strategy? Our new white paper separates the wheat from the chaff and provides best practise advise on how to exploit new web technologies!

Squiz, in partnership with leading global PR agency Text 100, today announced the availability of a new co-authored white paper entitled 'Communications 2.0: Beta is Better.' See: http://www.squiz.co.uk/resources/white_papers.

The paper focuses on the challenges and opportunities offered by 'Web 2.0' for professional marketeers and communicators, and offers some best practise advice on how to communicate more effectively on the web using the best of what '2.0' has to offer.

Insights include:

- How to leverage your web content to communicate with more audiences
- How to successfully deploy new web communications technologies
- How to engage with your key audiences on the web
- How to build new web services more cost effectively through the use of open source software
- How to integrate web thinking within your PR machine

Says co-author and Squiz Director, Roger Warner: "This new paper has been written for those companies who are having a tough time figuring out how to best use the web to communicate today. So much is happening in this field right now - you can't read the news without being told of a new 'Web 2.0' innovation that's going to change the world - and so we've tried to cut through some of the hoopla to suggest sensible ways of using new technologies to talk to new audiences. The good news is that it's not rocket science and it shouldn't cost and arm and a leg. The bad news is that user expectations are high and so companies need to start doing this stuff now, or their customers will go elsewhere!"

Says co-author and Text 100 UK Managing Director, Nick Giles: "We're already helping many of our clients put in to practise a lot of the stuff that we've written about here. It's encouraging to see big brands make the move to communicate online through newer channels such as blogs and Second Life, but there's still room to do more. This new paper helps to put the brave new world of 'Web 2.0' into focus for professional communicators and suggest new ways in which companies can exploit the web in order to get closer to their customers."

The new white paper can be downloaded free of charge via: http://www.squiz.co.uk/resources/white_papers

About Squiz

Squiz's open source CMS, MySource Matrix (http://www.squiz.co.uk/mysource_matrix), helps leading organisations such as the UK's NHS and the Australian Federal Government to manage their content more efficiently and cost-effectively. It also helps top brands such as Future Publishing and Warner Music to sell more content and products to more customers via the web.

Squiz is a privately owned company, founded in Sydney Australia in 1998. Squiz has an international network of offices in Sydney, Melbourne, Canberra, Hobart and London that provide a local service to hundreds of clients across a broad spectrum of industries. Our MySource Matrix open source CMS is internationally recognized as best in class (Gartner).

For more information about Squiz, please visit http://www.squiz.co.uk.

About Text100

Text 100 is a global PR agency serving companies that use technology for competitive advantage. Named 2005 Technology Public Relations Agency of the Year by The Holmes Report, Text 100 was built organically from the ground up and uniquely offers the dedication of local agencies and the power and reach of a global firm. With award-winning practices covering all public relations disciplines, Text 100 represents leading brands in 31 offices around the world. Clients of the company include Cisco, Fujifilm, IBM, Philips and Xerox.

For more information about Text 100, please visit http://www.text100.com.

Published on: 12:00AM on 27th November 2006