Mailtrack, the digital marketing solutions provider, has appointed Ray Welsh, as Head of Sales and Marketing.

Welsh, who holds over 12 years experience working in the marketing industry both in the UK and the USA, joins Mailtrack from FormScape Software where he was Director of Global Product Marketing.

In line with his new role, Welsh will be responsible for developing the sales and marketing functions for Mailtrack, supporting the company as it looks to define the next generation of digital marketing solutions.

With a proven track record of nurturing and managing successful client relationships, Welsh has previously held senior roles within Globe Microsystems and Xchange, as well as FormScape Software. Whilst at FormScape Software, Welsh was responsible for leading the product marketing managers both in the UK and US. He also represented the marketing division within the executive team.

Welsh is a Chartered Engineer and a Chartered IT Practitioner, and holds a degree in Computer Science from De Montfort University.

Commenting on his new appointment, Ray Welsh said: “Mailtrack has an impressive pedigree of delivering email marketing and new media based solutions. It is again ahead of the market by making digital marketing accessible to the general market, not just to technology experts. For me, this is a great opportunity. The company and the market have huge growth potential, and taking Mailtrack forward is a challenge that I really relish.

Guy Marson, Managing Director at Mailtrack said: “Ray has an impressive track record of developing sales and marketing teams into highly efficient and successful operations. We are excited to have Ray on board to propel Mailtrack forward to a market leading position.”

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About Mailtrack

Mailtrack was established in 1999, as one of the first email marketing providers, and evolved its offering to continually remain at the forefront of digital marketing service provision. Mailtrack provides its clients with a range of digital marketing tools and techniques, such as email marketing, online surveys, SMS and MMS, media planning and buying, online coupons and various web based techniques, which can be deployed individually or as part of a broader CRM strategy.

Customers of Mailtrack are from SMEs and major brands, as well as leading advertising and marketing agencies. Mailtrack co-founded the Email Marketing Council (EMC) and is a member of the Direct Marketing Association (DMA).

Mailtrack Media, a team within Mailtrack, is a customer acquisition specialist. As well as providing online media planning and buying, and advice, Mailtrack Media is the UK’s largest, independent list broker and also provides search engine marketing and data bureau services.

Published on: 12:00AM on 28th November 2006