Sendit.com (formerly Blackstar.co.uk), one of the largest online DVD stores in the UK, is investing in customer acquisition, development and retention by becoming the latest etailer to sign up to ipoints.co.uk, the UK’s biggest online coalition loyalty programme.

Comments Robert McGroggan, General Manager at Sendit.com, “Joining the ipoints loyalty scheme is an important part of extending our strong customer focus and extending our differentiation in the marketplace. We already offer a top quality service in terms of product range, reliability, speed of fulfilment and excellent care – plus all deliveries to UK and Ireland are free. Being part of ipoints is another string to our bow which helps to add real value to our offering, giving our customers another reason to come back again and again.”

As an incentive for Sendit.com customers and existing ipoints members, they are being given the opportunity to enter a prize draw to win a Nintendo Wii or one of 10 runner-up prizes of a £25 voucher to spend at Sendit.com.

Customers will be able to earn 1 ipoint for every £1 that they spend at Sendit.com, which equates to a very generous 5% back on each purchase. Sendit.com customers will also be able to multi-collect points across all ipoints’ loyalty partners including SwapGame.com, Lovereading.com, Moonpig.com and Bunches.co.uk. This makes it possible for them to collect significant amounts of ipoints easily, and to redeem these for exciting rewards such as TVs, CDs and short break holidays much more quickly than with traditional loyalty schemes.

Adds Geraldine Tosh, Managing Director of ipoints, “Sendit.com already offers a very consumer-friendly and personal service which is essential when developing customer relationships. However, by joining the ipoints loyalty scheme it is also providing its customer with a tangible reason for shopping more frequently, and spending more when they do shop with Sendit.com. Plus, as we have over 1.5 million online shoppers as members of ipoints, Sendit.com also has a major new source of prospects to talk to.”

ENDS

CONTACTS

Geraldine Tosh at ipoints: T 020 7819 2841, E gtosh@ipoints.co.uk
Robert McGroggan at Sendit.com: T 02890 430 430, E Robert@Sendit.com
Susan Perolls at Loudmouth PR: T 020 7981 9858, E susanp@loudmouthpr.co.uk

About ipoints

Ipoints ltd is a direct marketing and loyalty services provider. Ipoints own and operate ipoints.co.uk, UK’s biggest internet-based coalition loyalty programme, with over 1 million registered members who earn ipoints from over 300 etailer partners and exchange them for a variety of rewards covering over 200,000 items. It provides the means for companies to reward their customers with meaningful and desirable products. In addition, ipoints as a media-owner has a database of active online customers, providing access to clients for direct marketing purposes. Ipoints also build and manage white label staff and trade incentive and motivation programmes.
Ipoints is part of the Maximiles Group. Maximiles Group operates the biggest online European loyalty coalition programme with Maximiles.com (France) and ipoints.co.uk (UK), with a combined 2.75m members collecting reward points in France and the UK throughout more than 110 on-line loyalty partners.. Maximiles is listed on Alternext of Euronext Paris (Mnemo: ALMAX, ISIN FR 0004174233). For more information visit www.ipoints.co.uk.

About Sendit.com

Sendit.com is an online retailer of DVDs, console games, accessories and electronics. It was founded in January 1998 and began selling over the internet in March 1998. It has won numerous accolades from the industry, the press and, most importantly, from customers in over 120 countries worldwide. Sendit.com obtains over 11 million page views and over 1 million unique visitors per month, has over 600,000 subscribers to its weekly product email, has over 3,000 affiliate sites providing a gateway to a plethora of websites and approximately 1.3 million registered customers. For more information visit www.sendit.com.

Published on: 12:00AM on 28th November 2006