Agencies Unit9 and LBi both take home two awards each for clients

The BIMAs 2006™ awards the Grand Prix to Hull School of Art & Design student, Nick Goward, for his site- ‘Big Balloon Race’. In an unprecedented decision, the top award for interactivity and creativity sees the student’s website beat brand and agency submissions to take centre stage at last night’s awards ceremony.

Paul Walsh, Chair of BIMA and the Awards, applauds the Grand Prix winner: “What is really remarkable is that one student, working alone, has created a piece of interactivity with so many incredible ideas: setting ‘The Big Balloon Race’ ahead of its peers, regardless of brand or budget.”

The site was deemed by the judges to evoke innocence and excitement resulting in a very accessible game. Simple interactivity creates a compelling and compulsive website that disguises the complex design and coding behind the interactivity. The inclusion of participative web technologies, such as folksonomy, finally clinched the Grand Prix for Goward.

The BIMA awards (known as the BIMAs) aim to recognise and reward creative excellence in interactive design and they are crucial awards for the UK’s new media industry.

It was a great night for agencies and brands: with the industry’s best, winning awards across all twenty-one categories. Unit9 and LBi picked up two awards each, highlighting different skills within their agencies.

Judges said: "While we wish to avoid any awards clichés, it’s true to say that the standard of this year’s shortlist and winners is quite outstanding. The quality of execution was evident in all of the category winners. Most noticeable, and hence worthy of a mention, are the Mercedes-Benz microsite (by Agency Republic), Nike+ training programme (by R/GA) and ‘We Are What We Do’ (by LBi).

The BIMAs, now in its 22nd year, are the only awards in the UK that are significantly focused on creativity. Representing the cream of the creative industry, winners collected their awards at the ceremony, which had the biggest attendance ever, held on 29th November at the Royal Hospital Gardens in Chelsea.

Winners include:

Winner
Category: Achievement in Accessibility
Title: My Web My Way
Produced by: BBC/AbilityNet
Produced for: BBC

Winner
Category: Art & Culture
Title: V&A Modernism Website
Produced by: Unit9
Produced for: V&A Museum

Winner
Category: B2B

Title: Vodafone Mobile Office Solutions
Produced by: Dare
Produced for: Vodafone

Winner
Category: B2C
Title: Tango Clear Viral Campaign
Produced by: Hall Moore CHI
Produced for: Tango

Winner
Category: Best community website or campaign
Title: It might just change the world
Produced by: LBi
Produced for: We Are What We Do

Winner
Category: Best Integrated Campaign
Title: Levi's Antidote
Produced by: Lateral
Produced for: Levi Strauss & Co Europe

Winner
Category: Best Interactive Advertising
Title: White Rabbit
Produced by: Profero
Produced for: MINI

Winner
Category: Best microsite
Title: A-to-S
Produced by: Agency Republic
Produced for: Mercedes Benz UK

Winner
Category: Best Online Game
Title: Kitchen Konundrum - viral game
Produced by: Green Cathedral
Produced for: The Open University

Winner
Category: Best Mobile Game
Title: Dirge of Cerberus: Lost Episode
Produced by: Ideaworks 3D
Produced for: Square Enix

Winner
Category: Best use of Interactive Television
Title: Boots Christmas Campaign Interactive Ad
Produced by: Red Bee Media
Produced for: Boots PLC

Winner
Category: Best use of Mobile
Title: eBay & Volantis
Produced by: Volantis Systems Ltd
Produced for: eBay

Winner
Category: Best use of viral
Title: Fingerskilz
Produced by: McCann Worldwide Group
Produced for: HP

Winner
Category: Best Website
Title: The Coke Side of Life
Produced by: AKQA
Produced for: The Coca-Cola Company

Winner
Category: Charity and Not for profit
Title: It might just change the world
Produced by: LBi
Produced for: We Are What We Do

Winner
Category: Education & training
Title: SoundJunction
Produced by: ABRSM with Atticmedia
Produced for: Culture Online

Winner
Category: Entertainment
Title: England All Stars
Produced by: Head London
Produced for: Head London

Winner
Category: Government & Information
Title: Tourism Ireland - Taxi Challenge
Produced by: Unit9
Produced for: McCann Erickson

Winner
Category: Innovation
Title: Nike +
Produced by: R/GA
Produced for: Nike

Winner
Category: Kids
Title: Film Street
Produced by: Atticmedia Ltd
Produced for: First Light

Winner
Category: Student
Title: The Big Balloon Race

Produced by: Nick Goward
Produced for: Hull School of Art & Design

Highly Commended
Category: Best Interactive Advertising
Title: Talk to FRANK
Produced by: Profero
Produced for: COI/Home Office

Highly Commended
Category: Best Use of Viral
Title: Tango Clear Viral Campaign
Produced by: Hall Moore CHI
Produced for: Tango

Highly Commended
Category: Best Website
Title: Nike Women
Produced by: R/GA
Produced for: Nike

Highly Commended
Category: Government & Information
Title: Teachers' TV
Produced by: Educations Digital/Victoria Real
Produced for: Department for Education & Skills

About BIMA

Founded in 1985, BIMA is the longest established trade association for the British interactive media industry, supporting the commercial development of its members.

BIMA acts as a unifying and impartial voice for individuals and organisations which deliver high quality, creative, innovative and interactive media solutions.

It champions the important issues that shape the UK’s international reputation and competitive edge in the digital world. It does this by defining, promoting and explaining best practice and industry standards, supporting education, skills and training, and by providing expert advice and guidance across its membership.

BIMA is a non-profit association that crosses a number of industry sectors including academia and government.

www.bima.co.uk

Contact:

Claire Watson
Immediate future Ltd
0845 408 2031

press@immediatefuture.co.uk

Published on: 12:00AM on 30th November 2006