Simon Webbe presents MPops mobile chart show with 3

EMI Music UK artist, Simon Webbe, signed to the Innocent label, will be the first guest presenter on MPops, the new weekly music show for mobiles from 3. Launching this week, the interactive mobile broadcast will go out live every Friday afternoon, exclusively to 3 customers. The new show was picked from over 50 entries to the 3 Mobile Pilot Pitch designed to seek out compelling new TV content for mobiles.
Mike Dowuona, digital media manager at Angel Music Group, home of Innocent, comments, “The way in which people consume music has evolved, with today’s music fans demanding instantaneous access to downloads and music news. Mobile is the ideal fit for music fans, offering greater accessibility and greater interaction ‘on the go’. In keeping with the Simon Webbe digital campaign, the launch of MPops is the perfect platform for Simon, enabling him to interact in a direct and personal way to mobile music fans.”
Dowuona continues, “Simon’s latest collaboration with 3 follows an interview on ‘Today on 3 Live’ and exclusive access of his latest music videos to 3’s customers. This further reconfirms Simon's ongoing commitment to bespoke mobile content, reaching out to fans in a way that is fresh, engaging and personal.”
In the first episode of MPops, guest presenter Simon Webbe will run through the top selling tracks of the week, previewing an exclusive video, interview or behind the scenes gig. Viewers will be able to interact during the show with instant downloads of the tracks featured, including videos and realtones as well as competitions.
According to Graeme Oxby, marketing director at 3, "The Top of the Pops’ audience hasn’t disappeared - they simply aren’t sitting in front of the TV anymore. So instead of having to sit around waiting for the audience, we’re taking a chart show to them. But we’ve adapted the chart show format for the mobile generation - MPops is shorter and punchier than its TV predecessors."
The debut show will be broadcast live to 3’s customers on Friday 1st December. MPops is the brain-child and creation of Inventa (, the award-winning made-for-mobile digital production company, and will initially run for seven weeks.

Notes to editor:

About Angel Music Group …

EMI Music UK’s Angel Music Group was formed in 2005 as home of the world renowned EMI Classics UK, the pop-focused Innocent and new label Angel, concentrating on Adult Contemporary/MOR and Mainstream music. Angel Music Group’s roster includes the multi-platinum award winning Simon Webbe, the internationally famed Keith Urban and a heritage of EMI Classics artists from Karl Jenkins to Sarah Brightman. Its dedicated Digital Media Manager is responsible for developing specific new media opportunities, promotions and web presence for the label’s artists and working with brands, online, mobile and other digital organisations.


Charley Hayes
immediate future Ltd
T: 0845 408 2031

About 3 Mobile …
3 is a mobile media company delivering a convergence of communications, entertainment and information to customers on the move.
The three areas which form the core of its business are:
Communications – including all forms of personal communications, voice and video calling; text, picture and video messaging; and mobile blogging
Entertainment – including television, music audio and video, computer games, and media publishing
Information services – including wireless web, access to the best of the internet and a range of news services
3 UK is a member of the HWL group of 3G companies, which include 3G operations in Australia, Austria, Denmark, Hong Kong, Ireland, Israel, Italy, Sweden and soon Norway.

Three facts about 3:

3, a mobile media company, launched the UK's first 3G network

3 has over 3.75 million customers in the UK and over 13.5 million worldwide (August 2006 figures)

The 3 network offers national coverage for calls and texts, and over 89% population coverage for 3G services.

For further information, please visit: or call the 3 Media Office on 020 7350 5696.


Emma Kettlewell
Senior Account Manager
5 Golden Square

Direct: 020 7309 5712
Mobile: 07737 991016
Fax: 020 7309 5701

About Inventa …
Inventa is one of the leading made-for-mobile production companies that has brought about award-winning shows such as Pete Tong's Fast Trax and Jamie Oliver's Mobile kitchen.

For more info please visit
Contact: Youssef Hammad

Published on: 12:00AM on 1st December 2006