Oasis, the leading high street women’s fashion retailer, has launched its first transactional website, running on the Fresca Commerce. The new website is exceeding the demanding expectations set for it.

Oasis, which operates 330 stores and concessions in the UK and internationally, selected the Fresca Commerce Platform earlier in the year after a wide-ranging and rigorous selection process, the new website went live in August 2006. Fresca Commerce is an on-demand e-commerce service provided by Fresca; clients pay a monthly fee for a fully hosted and managed e-commerce service.

Fresca integrated the new website with Oasis’ buying and merchandising system, Mercatus (from BT Expedite), to ensure dynamic updating of catalogue content. Fresca also integrated with the systems of third-party fulfilment and logistics operator Amethyst to reflect stock availability on the website.

Fresca worked closely with Oasis and their design agency to ensure their demanding creative vision was rendered faithfully online.

Results since launch have exceeded expectations. Commenting on the new website, Oasis Managing Director Sharon O’ Connor said “We believed that an on-line presence would be a powerful tool to further build relationships with our customers and offer them more choice and convenience. We are delighted by the initial reactions and excited by the opportunities to improve and develop our customer’s experience of Oasis through our complementary multimedia channels in the future.”

Group Strategy & Development Director Meg Lustman added “The successful launch of the Oasis e-commerce site and its performance to date equals the performance of a top-performing Oasis store in the UK with limited marketing support. The opportunity for the future, therefore, is extremely exciting. The skills base and platform used for the Oasis site will be extended to other Mosaic brands in order to launch Karen Millen, Coast and Whistles on-line sites in 2007.”

Fresca Business Development Director Justin Lord said “We’re extremely proud to be associated with such a great brand as Oasis and such a stunning e-commerce site that has resulted from the collaborative efforts of all the parties involved. We look forward to building on this early success.”

About Oasis
Oasis is a leading high street fashion retailer, trading from 330 stores in 17 countries, of which 240 are stand-alone stores or concessions in the UK and Ireland. Oasis is owned by Mosaic Fashions which also owns Karen Millen, Coast, Whistles and Odille.

Oasis maintains a niche brand positioning at the upper end of the middle market, away from the mass brands, and targets fashion-aware 18-30 year old independent women by offering individual clothes and accessories.

About Fresca
Fresca is a specialist e-commerce service provider based in High Wycombe, Buckinghamshire with over six years experience in delivering high performance, transactional websites and e-commerce solutions to top retailers including: Principles, Warehouse, Oasis, NET-A-PORTER, Jimmy Choo, The Shoe Studio, The Entertainer, Countrywide Farmers and Gadgetshop.

Our managed e-commerce service, branded Fresca Commerce, helps our clients significantly to boost their multi-channel sales, increase customer conversion and retention, reduce costs and improve ROI.

The Fresca Commerce Platform offers complete web-store flexibility. Multi-channel support is built-in, as are back-office systems for customer ordering, call-centre and fulfilment functionality. The platform is feature-rich and covers all key retail functions, including campaign and promotions management, catalogue management, trading analysis, and a highly developed content management system for “magazine-style” content. It integrates with leading web analytics and email campaigning software, and offers standards-based integration with merchant systems.

Fresca Commerce is a fully managed service, provided under a 99.9% availability Service Level Agreement. Pricing is straightforward; there are no upfront development costs - this is ‘Software-as-a-Service’ (SaaS) with the added dimension of professional services. Fresca will develop, integrate, host, manage and support your e-commerce website with hardware, software and infrastructure costs built into an affordable monthly service fee, and an optional website design fee.

To find out more contact:

Gerry Partridge – Marketing Manager
Fresca Limited, 2 Abbey Barn Business Centre, Abbey barn Lane High Wycombe Buckinghamshire HP10 9QQ
Email: gerry.partridge@fresca.co.uk
Tel: 01494 439700

Published on: 12:00AM on 1st December 2006