Founded in 1996, WebSideStory, Inc.( is a leading provider of digital marketing and analytics solutions that improve online marketing, sales and business operations. More than 1,400 global enterprises rely on WebSideStory to improve their online marketing and sales initiatives.

The WebSideStory suite of digital marketing applications consists of HBX Analytics, Site Search, Web Content Management, and Keyword Bid Management. WebSideStory also provides enterprise analytics solutions through its wholly owned subsidiary, Visual Sciences, LLC, a leading provider of streaming data analysis and visualisation software.

WebSideStory is headquartered in San Diego, California, and has European headquarters in Amsterdam, The Netherlands. Other offices are situated in France, Germany and the United Kingdom.

ABC ELECTRONIC ( was established in 1996 as the industry owned, tri-partite, not for profit organisation, which works on behalf of advertisers, media buyers and media owners to provide third party independent verification and certification for data related to electronic media (Internet, Email, SMS, Interactive TV, WAP, PDA and Streaming audio and video) in the UK and Ireland.

Benefits to WebSideStory of working with ABC ELECTRONIC:
WebSideStory views its partnership with ABC ELECTRONIC as a crucial part in maintaining its services to its HBX Analytics customers as it enables those customers to easily gain the reassurance of audited figures from ABC ELECTRONIC. ABC ELECTRONIC is able to swiftly check that HBX Analytics reporting is compliant with industry-agreed rules so supporting the real-time reporting delivered by HBX Analytics to its customers.

Benefits to ABC ELECTRONIC of working with WebSideStory:
As an ABC ELECTRONIC Associate Subscriber WebSideStory has helped many clients to achieve industry-agreed independent third party audit certification. Real time reporting and easy access to required audit data has helped ABC ELECTRONIC conduct audits more efficiently and quickly to meet clients ever increasing demands. Any client or potential client using the HBX Analytics tool also has the added benefit of discounted ABC ELECTRONIC registration & audit fees as part of the Associate Subscriber Scheme.

Mark Wood, Sales Manager UK & Nordic at WebSideStory comments:
“Many UK customers rely on WebSideStory’s HBX Analytics solution to improve their online marketing and web site performance. Even though the data and reporting produced is reliable, offering vast amounts of structured figures & facts, ABC ELECTRONIC still ensures that the data is checked and so delivers an independent third party audit which can be used to help reassure that HBX Analytics reports deliver trust and confidence to WebSideStory customers.”

Richard Foan, Managing Director, ABC ELECTRONIC comments:
“ABC ELECTRONIC is delighted at the commitment WebSideStory has made to the Associate Subscriber Scheme and welcomes their continued contribution by enabling their customers to achieve certification to industry-agreed standards.”

Some current UK & Irish HBX clients auditing with ABC ELECTRONIC are (11/2006): Autotrader,, BAA, Brandrepublic,,, Cricinfo, E-Consultancy, Fish4
GCap Media, Guardian, Hotonline, Interactive Investor (iii),, Newscientist, RadioTimes, Sky, The Sun, Telegraph, The Lawyer, Times Online, Tiscali, Top Gear.

For more information about HBX Analytics contact, please contact WebSideStory Ltd. 212 Piccadilly London, W1J 9HG Tel: +44 (0) 207.917.6280, Email: or visit the website:

ABC ELECTRONIC’s role is to manage standards for the industry through its work with JICWEBS*, and to provide credibility, comparability and transparency for electronic media. This gives advertisers the opportunity to maximise returns on marketing budgets by using ABC ELECTRONIC certified media and ensures that stakeholders (marketers, investors, media owners, media buyers, advertisers) can invest in electronic media with confidence and trust.

ABC ELECTRONIC serves the online media communities in the UK and Ireland, and is leading an international network setting global standards for electronic media. ABC ELECTRONIC delivers global measurement standards for local markets through its work as Chair of the IFABC web standards group.

*JICWEBS (The Joint Industry Committee for Web Standards in the UK and Ireland) is a body created by the UK and Ireland media industry. Its purpose is to ensure independent development and ownership of standards for measuring on a site centric, census basis audience reach, frequency and activity levels including the use and effectiveness of advertising on electronic media. ABC ELECTRONIC supports the work of JICWEBS by delivering audit and certification services for electronic media usage to these industry-agreed standards.

Audit Bureau of Circulations Ltd, Saxon House 211 High Street, Berkhamsted Herts HP4 1AD
Email: Tel: +44 (0) 1442 870 800 Fax: +44 (0) 1442 200 705

More over WebSideStory
WebSideStory and HBX are among the trademarks or registered trademarks owned by WebSideStory, Inc. Visual Sciences is a registered trademark of Visual Sciences, LLC. Other trademarks belong to their respective owners.

Forward-Looking Statements
Statements in this press release that are not a description of historical facts are forward-looking statements. You should not regard any forward-looking statement as a representation by WebSideStory that any of its plans will be achieved. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in WebSideStory’s business, including, without limitation: WebSideStory’s reliance on its web analytics services for the majority of its revenue; blocking or erasing of cookies or limitations on our ability to use cookies; WebSideStory’s limited experience with digital marketing applications beyond web analytics; the risks associated with integrating the operations and products of Avivo Corporation and Visual Sciences, LLC with those of WebSideStory; privacy concerns and laws or other domestic or foreign regulations that may subject WebSideStory to litigation or limit our ability to collect and use Internet user information; WebSideStory’s ability to defend itself against claims of patent infringement alleged by NetRatings, Inc.; WebSideStory’s ongoing ability to protect its own intellectual property rights and to avoid violating the intellectual property rights of third parties; the highly competitive markets in which we operate that could make it difficult for WebSideStory to acquire and retain customers; the risk that WebSideStory’s customers fail to renew their agreements; the risks associated with the company’s indebtedness; the risk that WebSideStory’s services may become obsolete in a market with rapidly changing technology and industry standards; and other risks described in WebSideStory’s Securities and Exchange Commission filings, including WebSideStory’s annual report on Form 10-K for the year ended December 31, 2005 and quarterly reports on Form 10-Q. Do not place undue reliance on these forward-looking statements which speak only as of the date of this news release. All forward-looking statements are qualified in their entirety by this cautionary statement, and WebSideStory undertakes no obligation to revise or update this news release to reflect events or circumstances after the date of this news release.

Published on: 12:00AM on 1st December 2006