London, 31 January 2007 - Podcasting for employee training and communication is just one of the many ways organisations are adapting the podcast platform to meet their needs. Pascal Roobrouck, Project Manager at Alcatel-Lucent University - a training facility for the telecoms giant - shares some of his thoughts on the challenges and successes of their internal podcasting campaign.

In 2006, Pascal developed and implemented a corporate 'learning' podcast called 'radar'. At the Corporate Podcasting Summit, 19 - 20 March 2007 in London, Pascal will outline how Alcatel-Lucent took their podcast platform from vision to reality, the barriers they scaled and hurdles they jumped to get it off the ground.

1. What is your role within Alcatel-Lucent?

I am responsible for learning methodology and tools. I listen to my internal and external customers to see if we can improve our learning services by using new or different learning methods. This includes of course e-learning, and so we have designed several e-learning solutions, implemented them and my team is also operating them daily.

2. What has been the most satisfying and/or successful aspect of the Alcatel-Lucent's internal corporate podcast?

We live in a world which is very much focused on 'visual' and 'interactive', compared to that, a podcast seems to be a rather old-fashioned passive audio-only experience. That said, the most satisfying aspect of our podcasts stems from these ‘audio limitations', because of them the impact of our podcasts seem to be much stronger and they yield much more effect on listeners. It is like performing a song with just one acoustic instrument, rather than using a full orchestra…

3. What do you believe are the major roadblocks for corporate podcasting both internally to Alcatel-Lucent and externally in the market place?

My biggest roadblock is finding people that will contribute content to the podcasts. Everyone is willing to listen, but only very few people realise that everyone has to tell a story. To design a podcast program is a one-time effort and is quite fun to do. To collect the content is a returning effort. We need to find some solutions for that.

4. How are you measuring the impact and effectiveness of your podcast campaign?

We measure this both in quantity and quality:
1. For quantity, we closely monitor the number of downloads, listeners and subscribers to learn which is the most convenient way to bring the podcast to our listeners; which is the best time to post a new edition and other trends.

2. For quality, we encourage people to give us feedback about what they liked (and what they did not like) about existing podcasts. This way we are building up experience about which topics people need and what level of detail and overall style we should offer.

5. What one piece of advice would you give to a company or organisation that is beginning a podcast campaign with a blank sheet of paper?

I would advise to follow a similar process as we did for the design and to assign as a minimum a dedicated number of people for collecting content once you are 'on air'.

Speaking at the Podcasting Summit alongside first direct, PricewaterhouseCoopers, the Office of the Mayor of London and the European Food Information Council, Pascal Roobrouck is just one of several organisations, charities and businesses sharing how podcasts are helping them create dialogue with the consumer, engage with employees and take advantage of emerging Web 2.0 communication technologies.

You can attend the Corporate Podcasting Summit at the exclusive rate of £695 or £395 as a not-for-profit / SME. Just quote “e-consultancy” in the discount code box at

Anita Agyeman

Published on: 12:00AM on 31st January 2007