Communicator Corp has established a Partner and Integration Programme to add value to their client’s Digital Communications.

The Communicator Partner and Integration Programme identifies industry leading ‘on demand’ service, data and delivery assurance providers to enhance and compliment Communicator®, the email and mobile marketing and communications application.

Communicator is delighted to announce a partnership with WebSideStory a leading provider of real-time customer intelligence solutions.

Integrating Web Analytics from WebSideStory with Communicator® will enable Communicator clients to hold a holistic view of the customer and use this within their Digital Communications, increasing the effectiveness and ROI of all their communications. Correlating information and responses analysed from Email and Web behaviour with offline data enables Communicator clients to hold a total view of customers for targeted one to one communications.

James Bunting, Head of Client Services for Communicator said “I am delighted to be able to offer our clients the opportunity to combine their Communicator® analytics with their web analytics. It will make a marked difference to our client’s campaigns. Our clients will be able to target not only on the recipient’s email behaviour but also the behaviour on a website. This will enable further targeted individualised messages that will deliver increased open rates, email interaction and ROI.”

”We are pleased to be working with Communicator Corp to unlock the power of web behavioral data for optimized communications” said Jay McCarthy, vice president of business development at WebSideStory.

Communicator Corp plans to expand its Partner and Integration Programme throughout 2007 through similar relationships.

For further information please log onto www.communicatorcorp.com or contact 0191 525 2477.

Published on: 12:00AM on 2nd February 2007