New offering links online and off-line customer data with world class business intelligence technology to deliver new levels of actionable insight for multi-channel organisations

2nd February 2007 - SAS, the market leader in the new generation of business intelligence (BI) software and services, has announced the UK launch of SAS® for Customer Experience Analytics. SAS UK’s latest offering will take organisations beyond the narrow focus of traditional web analytics, enabling them to respond intelligently to each and every customer interaction and drive more profitable connections. SAS UK has teamed up with web data collection specialist, speed-trap, to develop and launch the new offering.

SAS for Customer Experience Analytics captures and measures, in real time, all aspects of each individual customer’s online and off-line experience, translating these actions into customer insights. By integrating intelligence from all customer touch points, it provides a single source of highly accurate and actionable data that reflects the customer’s experience and the individual’s behaviour, enabling organisations to tailor all customer contacts, optimising value at every point.

The new offering was developed using patented Dynamic Collection™ technology from speed-trap. This unique high performance data collection system has been built into SAS’ existing Enterprise Intelligence Platform to create SAS for Customer Experience Analytics.

Organisations using the new customer experience offering can collect multi-channel data to predict future behaviour and build more predictive customer profiles through precise identification of trends in customer preferences, site orientation and content. The real-time data capture engine monitors interaction changes as they happen online, so organisations can be immediately responsive. Recent trials of the software have shown that the new offering can be deployed within one week, with results being generated hours after implementation, from which organisations can rapidly create data driven actions and campaigns, delivering immediate ROI to the business.

Bill Brindle, Chairman and CEO of speed-trap, describes the partnership with SAS UK; “Ultimately, our goal is to help organisations understand every aspect of their customer’s interaction with their online and off-line channels. The reaction we have received from the customers we have approached with this new offering reinforces our belief that traditional web analytics solutions with their technology driven perspectives, limited data accuracy, and lack of enterprise-quality BI capabilities have reached the end of the road. True multi-channel BI solutions that are focused on the customer experience and the business objectives of the organisation reflect the shape of the successful, modern, on-line enterprise.”

John Dalton, Managing Director of SAS UK and Ireland added, “In depth understanding of all customer touch points has become a fundamental element in gaining customer insight and SAS is proud to offer a unique solution to help organisations achieve this. SAS has been working with speed-trap for four years now and is delighted to offer SAS for Customer Experience Analytics to allow UK organisations to build highly accurate and reflective pictures of their customer base.”

About speed-trap
speed-trap offer technology and solutions that provide accurate, real-time and complete data on the interactions between customers and web sites via its patented Dynamic Collection™ technology. This data not only provides statistical and business information on activity in the site, but delivers an in-depth view of visitor experience and customer journeys allowing valuable insights into how well on-line assets are meeting objectives. This unique data-set can be harnessed to recognize and target emerging and changing business opportunities and to make decisions based upon accurate and meaningful behavioural information.
Visit for further information.

About SAS
SAS is the leader in business intelligence software and services. Customers at 40,000 sites use SAS software to improve performance through insight into vast amounts of data, resulting in faster, more accurate business decisions; more profitable relationships with customers and suppliers; compliance with governmental regulations; research breakthroughs; and better products. Only SAS offers leading data integration, intelligence storage, advanced analytics and business intelligence applications within a comprehensive enterprise intelligence platform. Since 1976, SAS has been giving customers around the world The Power to Know®.

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SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2005 SAS Institute Inc. Cary, NC, USA. All rights reserved.

Published on: 12:00AM on 2nd February 2007