Love is reaching new heights this Valentine's Day… at least for Search Engine Marketing agency Neutralize (*\*) who are offering UK businesses a month's FREE Pay-Per-Click management trial.

Have you ever wondered if your Pay-Per-Click (PPC) campaign could be performing better with an outsourced agency? Top level SEM Neutralize (*\*) have announced that until April 30th they are offering businesses a free month's trial to find out for themselves.

Award winning PPC agency, Neutralize manage campaigns for, Classic Cottages, Mamas and Papas, Hill McGlynn and Messagelabs. The trials will begin next month; each closely monitored campaign will benefit from the latest bid-management software and bespoke toolsets that provide Neutralize with a unique insight into performing keyphrases that deliver maximum return on investment at a low Cost-Per-Click.

"This trial provides a great incentive to businesses who have always considered outsourcing to an agency but were never convinced enough to bite the bullet", says Caroline Julyan, PPC Account Manager at Neutralize.

"We are confident that, with our years of experience and highly effective bid-management software, those who participate in the trial will realise how much better their PPC campaign could be performing by outsourcing to Neutralize."

Businesses running in-house campaigns may on the surface seem to enjoy lower running costs, however they could lack the prioritised service that Neutralize have cultivated with the major search engines. Together with overall better reporting and ROI analysis tools, Neutralize constantly adjusts campaigns and has the knowledge to respond to any data shifts.

It is reported that agencies achieve higher conversion rates for PPC with an average of 6.8%, with marketers achieving 5.4% (MarketingSherpa Inc., Buyers Guide 2007). It is here that clients benefit from Neutralize’s cost-effective management and campaigns that generate a better overall return-on-investment.


About Neutralize
PR Contact: Tom Bennison
Tel: 0870 0630707

Neutralize (*\*) is one of the UK's leading full service search engine marketing agencies, specialising in enterprise Search Engine Optimisation and advanced Pay Per Click Management. Neutralize (*\*) have unrivalled experience in driving business success - in 2006 they were finalists for 'Best Search Campaign' in The Imperatives Digital Awards and placed 6th in the Deloitte Fast 50 business growth awards.

Neutralize (*\*) are dedicated members of the Nominet Steering Committee and Committee Members of the Search Marketing Association (UK).

Published on: 12:00AM on 8th February 2007