Leading adserving management and tracking company, Mediaplex (part of ValueClick Europe) has begun a series of webinar training sessions for its clients.

Dubbed ‘The Mediaplex Customer Education Series’, it aims to educate and promote the best use of the company’s adserving tools, to help customers reach their target audiences and drive higher conversion rates.

The sessions are hosted by Sanjay Vasdev, Senior Product Specialist, and the first session ran in November on advanced targeting options, including geo and time targeting as well as story-boarding. The second was held on 24 January to educate customers on the Performance Tracker and Parameter Management features within the adserving solution. This focused partly on how users may leverage the Performance Tracker tool to track and optimise paid search and domain performance on network media buys.

The initiative was communicated by an email CRM programme deployed by Mediaplex’s MOJO Mail. The second invitation email achieved an open rate of 90%, and 26% of the clients invited then attended the session.

Mediaplex will run further webinars throughout this year on the following subjects: rich media; video advertising; eBusiness messaging*; optimizing campaigns and campaign management and reporting methods.

Alison Guise, UK Country Manager, Mediaplex and Commission Junction said “Adserving can be a complex and sometimes dry subject, and with these Webinars we’re bringing them to life, helping our clients to get to grips with issues in an even more straightforward way.”

Nick Kenn, Commercial and Campaign Manager at Betfair said “The webinars have been very useful for an event driven organisation such as Betfair. They have helped us to make better use of the Mediaplex product features covered in the first webinar, including geo and time targeting, which will enable us to develop more sophisticated campaigns for 2007.”

* eBusiness messaging allows the advertiser to update content in real-time, by creating a template with changeable text and images.

- Ends-

Contact Details
ValueClick Europe
Lisa Hancox
PR Manager
Tel: +44 (0)20 8785 5835
M : +44 (0)7881 820862
Email: lhancox@valueclick.com

About ValueClick:
ValueClick Inc. (Nasdaq: VCLK) is one of the world’s largest integrated online marketing companies. Through its individual brands, ValueClick offers comprehensive and scalable solutions that deliver cost-effective customer acquisition for advertisers and revenue for publishers. ValueClick provides advertisers and publishers with performance-based solutions through all online marketing channels. Brand offerings include:

+ vcmedia - online advertising network and ad sales for advertisers and publishers
+ Commission Junction - affiliate marketing
+ PriceRunner.co.uk – the UK’s most comprehensive and impartial price comparison website
+ Mediaplex - intelligent technology for digital marketing, including adserving, email marketing and paid search bid management.
For more information, please visit www.valueclick.co.uk.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, ValueClick’s ability to successfully integrate its Fastclick and Webclients acquisitions, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under “Risk Factors” and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including, but not limited to: its Annual Report on Form 10-K filed on March 31, 2006 and an amendment to its Annual Report on Form 10-K/A filed on April 21, 2006; its current report on Form 8-K filed on February 27, 2006; recent quarterly reports on Form 10-Q and Form 10-Q/A; other current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Published on: 12:00AM on 7th February 2007