Web analytics company ClickTracks to attend Search Engine Strategies (SES) London 2007 presenting on Web analytics and sit on click fraud panels

London, UK---- Web analytics company ClickTracks (http://www.clicktracks.com) is to attend Search Engine Strategies (SES) London 2007 (http://www.searchenginestrategies.com), renowned for being one of the most influential search marketing events.

SES, billed as the “Premier Event for Search Engine Marketing & Optimisation” has invited John Marshall, CEO and founder of ClickTracks to participate on the Web analytics Q&A panel for the "Web Analytics & Measuring Success Overview" debate from 13:15 to 14:30 on day three Thursday, 15 February 2007 moderated by Elisabeth Osmeloski, editor at Search Engine Watch.

Dr Stephen Turner, CTO at ClickTracks will present on day one, Tuesday, 13 February 2007 at SES in the Advanced Track section addressing the subject matter of Auditing Paid Listings & Clickfraud Issues moderated by Jeffrey K. Rohrs, president at Optiem, LLC.

John Marshall comments, “With the industry moving at an incredible pace and challenges such as click fraud before us, we will be outlining just how brands can detect and prevent exploitation. With the rise and arguably domination of search marketing ClickTracks is attending Search Engine Strategies London 2007 to share its experience and knowledge as it does via the online class, seminars and tutorials that we host online.

We look forward to debating with our peers and presenting our expertise throughout the conference and welcome event participants to visit us at booth 213 from 13 to 15 February 2007.”


----Notes to editors----

Web analytics company ClickTracks will be exhibiting at booth 213 from 13 to 15 February 2007.

ClickTracks online classes:
The ClickTracks Web analytics online classes address a variety of digital and traditional promotional issues such as Web analytics, search marketing, online marketing and e-commerce.

The courses are free, and registration is quick and easy. Learn more by visiting http://www.clicktracks.com/seminars/.

Marshall Law online video tutorials:
John Marshall also delivers online video tutorials entitled Marshall Law, that address the Web analytics sector and subject matter that is pertinent to it; such as click fraud, data accuracy, data collection and so on.

To view the Web analytics online videos visit Marshall Law at http://www.clicktracks.com/insidetrack/marshall_law.php/.

ClickTracks overview Webinars:
ClickTracks Web analytics overview online Webinars to update clients of the latest developments of its tools with live demonstrations maybe be found at http://support.clicktracks.com/clicktracks/learn/webinars.php.

Click on Media Alerts http://snipurl.com/EC_Media_Alerts to register to receive forthcoming news from Elemental Communications and its clients.

This press release is available in PDF, plain text and Word formats. Logos, images and photographs are available of the ClickTracks team in the Elemental Communications Image Section.

The media spokesperson for ClickTracks is Michael Stebbins, vice president of marketing.

About ClickTracks

Based in Santa Cruz, California, ClickTracks is the maker of award-winning Web analytics software. The ClickTracks family of software was designed out of sheer frustration with existing Web analytics offerings. Spending hour upon hour trying to understand Website visitors was certainly a motivating experience: there had to be a better way.

ClickTracks was voted 'Best Web Site Analysis Tool' in ClickZ's 2005, 2004 and 2003 Marketing Excellence Awards and was rated "Positive" in Gartner's 2006 MarketScope for Web Analytics. The company received a "Very Good" top rating from the InfoWorld Test Center for its 6.1 product suite, and a Computerworld Innovative Technology award in the Website management category. ClickTracks' software has been reviewed and featured on CNET, ZDNet, Builder.com, TechRepublic, Internet.com, CRM Magazine, Media Magazine, MarketingSherpa and About.com.

ClickTracks is an indirect wholly-owned subsidiary of J.L. Halsey Corporation (OTCBB:JLHY). For more information, please visit http://www.clicktracks.com or send e-mail to info@clicktracks.com.


Elemental Communications

Tim Gibbon, Director
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Published on: 12:00AM on 8th February 2007