‘The Club’ - three Government departments - select leading technology to deliver e-government electronic services

Newbury 13th February 2007 - speed-trap Limited, has won a 5-year contract to supply its technology as part of a new internet platform which has been selected by an initial group of three Government departments - known as ‘The Club’ - to deliver their e-government web sites and applications. The speed-trap deal, which is worth in excess of £1 million over five years, is part of a wider £27 million contract awarded to Xansa, the outsourcing and technology company, and will see speed-trap providing the on-line analytics and usability requirements for the award-winning Directgov, where citizens can access public services all in one place, the Department of Health’s corporate web service and the Department for Education and Skills (DfES).

Commenting upon the announcement Kevin McLean, Acting Chief Information Officer, Technology Group, DfES said:

“The DfES has been using speed-trap on its websites since 2002 and via this contract, speed-trap’s technology has been extended to the others in The Club. Our aim is to provide cost-effective, high-quality public sector online services so that people can quickly connect with what they need. Speed-trap’s technology is part of this work, as it allows us to measure the quality of service and user experience we are delivering to visitors to our sites”.

Nigel Filby, commercial director for e-government at Xansa said “we required the best possible analytics facility to include as an integral part of our overall solution in the provision of fully managed web and content management services to The Club, speed-trap was the only player in town that could meet our stringent criteria - no one else came even close”.

Announcing the business, Bill Brindle, speed-trap’s CEO and Chairman, said: “Modern e-government initiatives only deliver the improvements in services and savings if they are used by the public, and that only happens if the sites are easy to use, effective and fast. By selecting speed-trap to provide a comprehensive monitoring solution, the teams building and running Government websites are armed with accurate and detailed information upon which they can base their development plans and site designs.”

Elaborating, Malcolm Duckett, speed-trap’s VP of Marketing said: “One of the key reasons The Club chose our solutions was that unlike other solutions, such as those based on web server logs or other traditional web tagging methods, our technology can be deployed quickly and simply to track the use of many types of on-line application with a minimum of effort. Moreover, the unique client-side Dynamic Collection™ used by our solutions provides more detailed and valuable data which enables those responsible for websites, be they public or private sector, to make informed decisions based upon accurate and meaningful data about the behaviour of their web visitors and their site, i.e. enabling them to recognise and respond to emerging or changing needs or behaviours - the end result being a more effective and intuitive site”.


Editor’s notes

About speed-trap
speed-trap is the e-business intelligence company. We offer technology and solutions that provide accurate, real-time and complete data on the interactions between customers and web sites. speed-trap not only provides statistical and business information on activity in the site, but uses the in-depth data provided by its Dynamic Collection™ Technology to give a unique view of visitor experience and customer journeys providing valuable insights into how well on-line assets are meeting objectives. This uniquely powerful capability empowers users enabling them to recognise and target emerging and changing business opportunities and to make decisions based upon accurate and meaningful behavioural information.

speed-trap’s solutions are being used by businesses to drive and monitor their on-line marketing activity including the monitoring, measurement and management of their on-line business. This includes applications such as campaign management, customer segmentation, customer experience monitoring and performance measurement. Other customers are using the technology to monitor key business metrics and drive real-time content management systems.

speed-trap was founded in January 2000 and is based in the UK with headquarters in Newbury, Berkshire. See www.speed-trap.com for further information.

Media Contacts

For speed-trap Limited:
Jim Crowther
Ad-Lib International Limited
Tel: +44 (0)118 971 4945
Email: jim@adlibinternational.com

Published on: 12:00AM on 13th February 2007