There literally is love in the air with UK ringtone sales flying like never before in the lead-up to Valentine’s Day. zanox, the global market leader for performance-based multichannel commerce, today reveals that worldwide online ringtone sales have increased by 20% over the last five days, taking sales to a year high in time for 14 February.

But the love isn’t spread equally across the world. Comparing zanox’s databases from eight countries reveal that Brits are in the lead when it comes to feeling loved up. Pulses are set to race here with Akon’s “Smack That” in the lead, followed by the Scissor Sisters’ “I Don't Feel Like Dancing” and Booty Luv with "Boogie 2Nite".

The story is very different in other parts of the world, especially in Germany, Italy, Spain and the Netherlands, where Nelly Furtado’s “All Good Things (Come To An End)” is in the top three songs, making Nelly the Valentine’s Day choice on a global scale. Perhaps break-ups are on the cards here rather than love?

Commenting on the ringtone trends, Paul Coggins, executive sales director of zanox, says, “Ringtones are another way of expressing ourselves and in today’s society where content and personalisation is key, it’s a great way to show someone how you feel.”

The increase in ringtone sales is reflected in this year’s total Valentine’s Day spending predicted to rise to reach just over £2.4 billion in the UK, up 4 per cent on 2006 [source: British Retail Consortium].

Strategy analytics predict mobile phone adaptation to be just over 700 million in 2010 globally. In 2008, over half of will be stereo-enabled, enhancing the sound quality for ringtones and music files [source: Mobile IN.com].

zanox is the only global company in performance-based online marketing with offices in Europe, USA and Asia as well as local support in more than 30 countries from over 250 employees. This global reach gives zanox a unique insight into consumer trends and buying habits online worldwide. The ringtone data was drawn exclusively from Jamster who use zanox leader edge technology to manage their online marketing programmes.

-ENDS-

For further information contact zanox Press Office, c/o Republic PR:
Julia Crawford, Tel: 020 7379 5000, julia@republicpr.com

Editor’s notes attached

Editor’s notes

Ringtones worldwide
1. Nelly Furtado "All Good Things (Come To An End)"
2. Akon "Smack That"
3. Holly Dolly "Dolly Song"

Real Music UK
1. Akon - "Smack That"
2. Scissor Sisters - "I Don't Feel Like Dancing"
3. Booty Luv - "Boogie 2Nite"

Real Tones USA
1. Pretty Ricky "On The Hotline"
2. Beyonce "Irreplaceable"
3. DJ UNK "Walk It Out"

Real Music Australia
1. Akon - "Smack That"
2. Snow Patrol - "Chasing Cars"
3. Hinder - "Lips Of An Angel"

Top Ringtones Germany
1. Nelly Furtado - "All Good Things (Come To An End)"
2. Hoehner - "Wenn nicht jetzt, wann dann?"
3. Der Kleine Nils - "Hallo abheben"

Sonido Real Spain
1. Holly Dolly - "Dolly Song"
2. Nelly Furtado - "All Good Things (Come To An End)"
3. Fito Y Los Fitipaldis - "Por la boca vive el pez"

Real Tones Italy
1. Nelly Furtado - "All Good Things Come To An End"
2. Scissor Sisters - "I Don't Feel Like Dancing"
3. Tiziano Ferro - "Ed Ero Contentissimo"

Real Tones Netherlands
1. Nelly Furtado - "All Good Things Come To An End"
2. Akon - "Smack That"
3. Christina Aguilera - "Hurt"

Real Tones Sweden
1. Holly Dolly - "Dolly Song"
2. Akon - "Smack That"
3. September - "Cry For You"

zanox:
zanox is the market leader for performance-based multichannel commerce. zanox XS provides a global solution for efficiently marketing products and services on the Internet. Besides affiliate marketing and search engine management, zanox’s online marketing services include e-mail marketing, online shopping and customer loyalty programmes. More than 1,500 prestigious international companies such as Allianz, Amazon, Axa, Citibank, DaimlerChrysler, Expedia, Jamster, Lycos, Procter & Gamble, Sixt, Staples, Vodafone and many more rely on zanox's strategic distribution channel. zanox currently works with more than one million sales partners in 30 countries. zanox partners secure permanent, first-class revenues by advertising on websites, search engines, as well as in e-mails and software. zanox was founded in 2000 by CEO's Thomas Hessler, Heiko Rauch and Jens Hewald and currently employs more than 250 people. The company operates in an extremely dynamic future facing market, realising well above-average growth.

www.zanox.com

Published on: 12:00AM on 13th February 2007