The new look maddogski.com, developed by Refreshed Media, is a huge success despite the lack of snow on the slopes at the start of the season.

Autumn and the run up to Christmas 2006 were amongst some of the worst periods on record for some ski resorts, with high temperatures and very little snowfall. To the relief of ski enthusiasts the current snow outlook is much better and is also looking good for the rest of the season.

We have thoroughly enjoyed working on such a high profile and interesting project. We are very much looking forward to working with the Mad Dog team in the future and helping them to enjoy continued success online.

The disappointing start to the season didn't affect maddogski.com however, as it has seen visitor numbers continue to rise since its official re-launch last October.

The new look website takes the hassle out of planning a winter holiday, offering skiers insider information on all the resorts. Visitors to the website can access in-depth information on the resorts, slopes, bars, restaurants, shops and of course, weather reports on the (intermittent) snow.

Kate Whittaker, managing director and founder of Mad Dog Ski said, "After a successful first season, we're delighted to come back this year with an enhanced website. Improved navigation, a cleaner look and new features such as weather reports and interactive feedback for our listings section have already made a significant difference to our traffic volumes."

Refreshed Media invigorated the site with a new design that embodies the ski ethic, with a clean and fresh style -- not forgetting giving the cheeky Mad Dog in the corner a bark.

All the information on the site is positioned with ease of access as a priority, so that visitors can get straight to the information they need. It is also incredibly easy for visitors to buy one of the Mad Dog guidebooks online. The site already contains a huge amount of content, and this is growing all the time. Refreshed Media have incorporated this anticipated growth into the design of the site, so the site can easily accommodate any new content as it is added. The Mad Dog team also benefits from a flexible and user-friendly content management system that allows them to make changes at any time.

The Sales and Marketing Director at Refreshed Media, Sarah Baker, commented: "We have thoroughly enjoyed working on such a high profile and interesting project. We are very much looking forward to working with the Mad Dog team in the future and helping them to enjoy continued success online."

Ends

Contact:
Jonathon Anderson
Marketing Coordinator
Refreshed Media
01202 41 41 01
jon.anderson@refreshedmedia.com
refreshedmedia.com

1. Part of the Emerge Group, Refreshed Media Ltd is a Bournemouth based media agency offering the full spectrum of online marketing solutions under one roof. Products include high quality website design, search engine marketing and email marketing. Recent clients include Boots, Gleeson Homes, Redrow, Taylor Woodrow, Endsleigh Insurance, McMillan Cancer Trust and McCarthy & Stone.

For further details please visit refreshedmedia.com or call 01202 41 41 01.

2. Mad Dog Ski publishes 'insider' guides to some of Europe's finest ski resorts, both in print and online. maddogski.com offers holiday planners a one-stop shop for ski resort information. Visitors will find tips on useful topics such as difficulty of pistes and skiing with children, plus a 'latest news' section with updates on new flight routes, resort information and the latest snow reports. In addition, up-to-the-minute reviews of bars, restaurants and ski schools feature on the site. A brand new 'Mad Dog listing' search facility has also been added to the new site, allowing visitors to search for anything from accommodation to winter sports insurance. All the research carried out for the Mad Dog Ski books and website is independent and written by skiers and boarders based in each resort.

maddogski.com

For further information or images please contact:
Susie Aust, bgb communications, 020 7902 2970

Published on: 12:00AM on 16th February 2007