Mailtrack Media, the customer acquisition specialist, has been appointed by property investment group Shelby International to drive interest in its new development in Bulgaria’s principal skiing resort of Bansko.

Mailtrack Media, a division of leading digital marketing solutions provider Mailtrack, will provide a full service of planning, buying, creative and strategy for Shelby, in order to drive consumers to its microsite. The site will include information on Shelby’s new Premier Village & Suites apartment complex in the heart of the prestigious Gramadeto area of Bansko. The work will be carried out on behalf of Shelby Bulgaria which is part of Shelby International.

The microsite will go live in February and will run throughout 2007. Mailtrack Media will also look to integrate additional services, both online and offline.

Komal Helyer, Head of Mailtrack Media comments: “We are pleased to be working with Shelby Bulgaria on behalf of Shelby International. We have been able to use our expertise to effectively steer Shelby Bulgaria towards the best media for its business objectives and we look forward to using our unrivalled experience in the customer acquisition arena to ensure this new initiative is a success.”

Dina Papounidou, CEO at Shelby Bulgaria comments: “Mailtrack Media’s expertise, market knowledge, strategic creativity and track record in increasing the ROI for its clients stood out for us. We found that Mailtrack Media has been able to provide a high standard of service, paying attention to detail and educating us on the UK marketplace.”

About Mailtrack
Mailtrack was established in 1999, as one of the first email marketing providers, and evolved its offering to continually remain at the forefront of digital marketing service provision. Mailtrack provides its clients with a range of digital marketing tools and techniques, such as email marketing, online surveys, SMS and MMS, media planning and buying, online coupons and various web based techniques, which can be deployed individually or as part of a broader CRM strategy.

Customers of Mailtrack are from SMEs and major brands, as well as leading advertising and marketing agencies. Mailtrack co-founded the Email Marketing Council (EMC) and is a member of the Direct Marketing Association (DMA).

Mailtrack Media, a team within Mailtrack, is a customer acquisition specialist. As well as providing online media planning and buying, and advice, Mailtrack Media is the UK’s largest, independent list broker and also provides search engine marketing and data bureau services.

About Shelby International
Shelby International is a group of companies that operates within the upper property development market.
Since its development in 2003, the aim of the company has been to invest in top quality properties focused mainly to the South-Eastern and Eastern Europe. Today Shelby operates in 5 countries: Cyprus, Greece, Bulgaria, Russia and Ukraine.
Managing bulk amounts of private and investor’s capital Shelby International has already created a dynamic portfolio of various plots, smart developments and lease properties.

For more information:
Please call Daniel Batchelor or Kate Moloughney at Limelight PR for press info: 0207 821 9210 –

Published on: 12:00AM on 16th February 2007