Search Engine Strategies (SES) Conference & Expo

Agenda For SES London 2007

Day 1 sets the pace for this year’s event

London, England 9 January 2007 – Incisive Media today announced a packed agenda for the Search Engine Strategies London 2007 Conference & Expo, the premier UK event for search engine marketing and optimization. See

As well as expert advice and information on how to grow business and improve ROI using the latest solutions in search engine marketing, this year’s event at ExCel London (13-15 February) will have a number of exciting new sessions. Day 1 has 15 back-to-back sessions, with seminars and panel discussions hosted by the world leaders in search marketing. Topics covered include:

The Search Landscape

Representatives from major ratings and traffic analysis services share information on the growth of new vertical areas and the fundamental differences between European searchers.

Auditing Paid Listings & Clickfraud
Discover how to spot abnormalities and follow up with search engines if you believe that a competitor is creating false clicks to drive your costs up.

Competitive Research
Learn how to check the competition using information from search engines.

Go to for the full agenda.

Conference host Chris Sherman said:

“We are spotlighting the latest trends and best practices at this year’s London event. The market is moving at an incredible pace with many businesses new to search marketing and optimisation are now looking to run pan European campaigns. We’ll show them how to do this effectively and how to avoid the mistakes made by businesses that fail to keep up with the latest issues.”

Register for the conference by January 26, and save £100. For more information about Search Engine Strategies Conference & Expo 2007 and to view the agenda online visit For sponsorship and exhibition information contact Frank Fazio at +1 203 295 0052 or at

About Incisive Interactive Marketing LLC -- A Division of Incisive Media PLC

Incisive Media PLC is a fast-growing specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired from Jupiter Media in 2005.

For media enquiries contact:

Debbie Kimpton

Reality PR

Tel: +44 (0) 20 8663 6111

Matt McGowan

Incisive Media plc

Tel: +1 212 925 6990

Published on: 12:00AM on 9th January 2007