National disability charity Vitalise has entered into partnership with custom online solutions provider iConcertina Creative Ltd as part of its new ICT strategy.

The first major project for iconcertina will be the redevelopment of the charity’s website. Vitalise is looking to create a site which can grow and evolve as the ICT strategy is implemented, engage more effectively with stakeholders, and maintain conformance to DDA (Disability Discrimination Act) accessibility guidelines. The key objectives for this initial stage of the 3-phase project are to boost new and returning site visitors through interactive features, increase donations, and provide booking support for Vitalise holidays and breaks.

One of the future challenges faced by iConcertina will be developing Vitalise’s databases in to one centralised CRM database, with a uniform method of collating, storing and analysing information. iConcertina will also develop effective online marketing and fundraising tools.

Alison Wadley, Vitalise’s Head of Communications and PR, said: “iConcertina clearly demonstrated an empathy with our mission, backed up by a solid track record in providing cutting edge solutions. We’re confident this partnership will help us keep pace with an ever-changing online business environment.”

Dean Russell, Client Services Director of iConcertina, said: “We are extremely pleased to enter into partnership with such a great charity. Online technology is the greatest enabler and with our help Vitalise will be able strengthen its position within a very competitive sector.”

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Notes to editors:
* Vitalise is a national charity providing essential breaks for disabled people and carers at five accessible UK Centres in Cornwall, Nottingham, Southport, Essex and Southampton. Vitalise also offers holidays for visually impaired people.
* Vitalise provides over 8,000 weeks of breaks for disabled adults, children and carers every year and caters for over 130 different disabilities.
* Over 6,000 trained volunteers assist the charity’s professional care staff in non-nursing roles every year
* The Vitalise website can be found at www.vitalise.org.uk
* For more information about iconcertina, visit www.iconcertina.com

Media contact:
Colin Brook, Senior Communications Officer
020 7017 3432 / 0845 345 1972 / cbrook@vitalise.org.uk
Vitalise - essential breaks for disabled people and carers, 12 City Forum, 250 City Road, London EC1V 8AF

Michaela Camrichael, iConcertina Creative
Tel: 0870 366 5230 or michaela@iconcertina.com
iConcertina Creative is a custom online solutions provider. We build bespoke solutions to meet our clients' specific needs by blending superior creative design, technical functionality and business process understanding.

Published on: 12:00AM on 17th January 2007