ValueClick’s Commission Junction, the world’s biggest affiliate marketing company, has completed a re-launch of its UK business to focus on meeting the needs of clients - including advertisers, agencies and affiliates - by sectors. The sectors teams created are for finance, retail, travel and agency.

Most affiliate networks only offer a generic service proposition, but in May 2006 Commission Junction conducted a survey amongst a variety of clients and non-clients to analyse attitudes towards service and approach. The research showed that respondents were looking for a highly bespoke, sophisticated and customer focused outlook from the networks. Consequently in the last six months the company has reviewed the organisation to meet these requirements.

In November 2006, the sales team was re-organised to align team members to specific verticals and new starter, Daryl Warner, was appointed as Vertical Sales Manager. Daryl’s remit is to generate new business from traditional marketers.

The account management team is being re-shaped to better match individuals’ knowledge and strengths to clients’ needs, and the technical and product teams are tailoring products and services to sector needs in 2007.

Micro-sites will be launched at at the end of January, and contain white papers, case studies and testimonials, and resources for finance, retail, travel and agency advertisers and affiliates. The company is also instigating regular sector specific newsletters and forum events for clients.

Alison Guise, UK Country Manager for Commission Junction and Mediaplex said “Affiliate marketing has matured over the last few years, and it’s continuing to grow. Sector specific services and knowledge sets are the future of affiliate marketing, and as the world’s leading company in this space, we need to be and are, driving the way forward.”

“We’ve undertaken a completely holistic review of the way in which we work and as a result made some significant enhancements in expanding areas like retail, which we believe will produce tangible benefits to our advertiser and affiliate clients. We are already seeing immediate benefits and positive feedback from our customers.”

Matt Simpson, Head of Digital at Starcom Digital commented “Commission Junction has traditionally been very strong in the travel and finance sectors. Their investment in vertical sector knowledge is likely to pay dividends in the mainly undifferentiated area of affiliate management.

“In order for many digital organisations to gain stand out, they need to understand sector nuances, agency needs, seasonal changes and consumer needs, and then create bespoke solutions. We welcome Commission Junction’s changes and can clearly see how they will benefit our clients.”

Commission Junction will be regularly updating the micro-sites with research reports and ongoing events, including updated on Commission Junction University 2007.


Contact Details

ValueClick Europe
Lisa Hancox
PR Manager
Tel: +44 (0)20 8785 5835
M: +44 (0)7881 820862

About ValueClick:
ValueClick Inc. (Nasdaq: VCLK) is one of the world’s largest integrated online marketing companies. Through its individual brands, ValueClick offers comprehensive and scalable solutions that deliver cost-effective customer acquisition for advertisers and revenue for publishers. ValueClick provides advertisers and publishers with performance-based solutions through all online marketing channels. Brand offerings include:

+ vcmedia - online advertising network and ad sales for advertisers and publishers
+ Commission Junction - affiliate marketing
+ – the UK’s most comprehensive and independent price comparison website
+ Mediaplex - intelligent technology for digital marketing, including adserving, email marketing and paid search bid management.
For more information, please visit
This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, ValueClick’s ability to successfully integrate its Fastclick and Webclients acquisitions, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under “Risk Factors” and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including, but not limited to: its Annual Report on Form 10-K filed on March 31, 2006 and an amendment to its Annual Report on Form 10-K/A filed on April 21, 2006; its current report on Form 8-K filed on February 27, 2006; recent quarterly reports on Form 10-Q and Form 10-Q/A; other current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Published on: 12:00AM on 25th January 2007