The Shoe Studio selects Fresca Commerce to power its online store

The Shoe Studio, a top high street fashion footwear retailer, has chosen Fresca Commerce to power their new online store. This project will initially cover four of its leading brands, Bertie, Nine West Pied à Terre and Principles Footwear, all of which will start selling online in Spring 2007.

Fresca is designing the site, as well as configuring the platform and integrating with The Shoe Studio’s business systems.

Whilst The Shoe Studio will transact as a single merchant, the Fresca Commerce platform is configured to provide a very different look and feel for each of the brands to help articulate the different brand propositions. Customers will have the benefit of being able to shop by brand, or shop across brands by category.

Fresca Commerce will provide sophisticated in-site search and guided navigation – this will enable customers to filter products by heel height, size availability and colour, and other attributes.

The Fresca Commerce Platform will be tightly integrated with The Shoe Studio’s buying and merchandising system, and logistics and fulfiment partner DTS. This will deliver a seamless customer buying experience and facilitate management of the online catalogue and help provide quality customer service.

Fresca Commerce will be provided under a 99.9% Service Level Agreement (SLA) covering 24 x 7 support, managed hosting, maintenance, upgrades hardware and software, all for a fixed monthly fee.

Matt Jackson, Planning Director at The Shoe Studio said:
“We are extremely pleased to be working with such a professional and experienced company as Fresca, their expertise and track record, especially in the fashion industry is impressive, we expect to benefit from that experience and look forward to working closely with them on this important project”

Justin Lord, Business Development Director at Fresca said:
“We are proud to have been selected by one of the most innovative footwear retailers in the UK, and we look forward to creating a site that reflects the excitement of the brands”.

About The Shoe Studio
The Shoe Studio is a multi branded, multi fascia footwear and accessories business which operates a strong portfolio of well known High Street fashion and designer brands including Pied a Terre, Bertie, Nine West & Principles Footwear. The large umbrella of brands within the Shoe Studio covers a large spectrum of the footwear and accessory markets in the Uk and Ireland with a growing international presence in countries such as: Iceland, Denmark, Holland and Turkey. The Shoe Studio comprises of 25 Solus stores (including a flagship Shoe Studio store airside, Gatwick Airport North Terminal) and over 250 concessions within major leading department stores in the Uk, Ireland, Iceland, Denmark, Holland & Turkey.

About Fresca
Fresca is passionate about delivering beautiful and successful e-commerce websites for top retailers. We are UK-based and have supplied multi-channel solutions for over six years. Our on-demand e-commerce platform, Fresca Commerce, powers some of the fastest-growing international web-stores including: Principles, Warehouse, Oasis, The Shoe Studio, The Entertainer, Countrywide Farmers and Gadgetshop.

Our managed e-commerce service, branded Fresca Commerce, helps our clients significantly to boost their multi-channel sales, increase customer conversion and retention, reduce costs and improve ROI.

The Fresca Commerce Platform offers complete web-store flexibility. Multi-channel support is built-in, as are back-office systems for customer ordering, call-centre and fulfilment functionality. The platform is feature-rich and covers all key retail functions, including campaign and promotions management, catalogue management, trading analysis, and a highly developed content management system for “magazine-style” content. It integrates with leading web analytics and email campaigning software, and offers standards-based integration with merchant systems.

Fresca Commerce is a fully managed service, provided under a 99.9% availability Service Level Agreement. Pricing is straightforward; there are no upfront development costs - this is ‘Software-as-a-Service’ (SaaS) with the added dimension of professional services. Fresca will develop, integrate, host, manage and support your e-commerce website with hardware, software and infrastructure costs built into an affordable monthly service fee, and an optional website design fee.

To find out more contact: Gerry Partridge – Marketing Manager
Fresca Limited
2 Abbey Barn Business Centre
Abbey barn Lane
High Wycombe
Buckinghamshire HP10 9QQ
Tel: 01494 439700

Published on: 12:00AM on 26th January 2007