Company Recognized for Delivering Innovative Analytics-Driven Applications

SAN DIEGO, CA – March 7, 2007) — WebSideStory, Inc. (Nasdaq: WSSI), a leading provider of real-time customer intelligence solutions, today announced its selection as one of KMWorld’s 2007 “100 Companies That Matter in Knowledge Management.” This is the third consecutive year WebSideStory has received this published recognition for delivering innovative analytics-driven applications to the market. For the past two years, WebSideStory Search, the industry’s first Web site search solution to automatically rank site search relevancy based on the broad spectrum of Web site behavioral data, has been named KMWorld’s “Trend-Setting Product of the Year.”

“KMWorld recognized early on that WebSideStory’s vision to leverage analytics data to drive automated action in related applications delivered real innovation to the marketplace,” said Hugh McKellar, editor in chief of KMWorld magazine, the leading publication covering the knowledge, document and content management systems industry. “WebSideStory continues to define the market with its forward-thinking solutions while also helping companies obtain improved performance and ROI in their Web site search results and content management initiatives. WebSideStory has earned its place as a leader in the knowledge management economy.”

The prestigious KMWorld magazine annual ranking – now in its seventh year – is assembled by colleagues, knowledge management (KM) practitioners, theorists, analysts, vendors and their customers. Companies included in the list clearly demonstrate their contribution to creating, redefining or enhancing the market.
“WebSideStory Search, WebSideStory Publish and our other analytics-driven applications are delivering measurable results for our customers,” said Pelin Wood, senior vice president of marketing for WebSideStory. “We see opportunities to leverage different kinds of data in a number of ways – whether to enhance the relevancy of site search results or improve the placement of content on a Web site. This award is continued affirmation of WebSideStory and Visual Sciences’ commitment to push analytics beyond reporting in order to drive actions that lead to improved online performance.”

The KMWorld recognition is one of several other recent honors for WebSideStory and Visual Sciences. Other accolades include:

• “Software Company of the Year” category finalist in the 13th Annual Technology Awards hosted by the Technology Council of Southern California. Award winners will be named on March 7, 2007 (
• One of the world’s 25 leading service providers in the SaaS (software-as-a-service) indus¬try, and a top 50 global ASP (application service provider) overall for the sixth consecutive year as recognized by in January 2007 (
• “Best Enterprise Search Engine” category finalist for the 2007 Codie Awards presented by the Software & Information Industry Association (SIIA). WebSideStory was recognized for its new WebSideStory Search 4.0 with Active Browsing. Award winners will be named on April 17, 2007 (

WebSideStory’s analytics-driven applications, including WebSideStory Bid, WebSideStory Publish and WebSideStory Search, leverage powerful Web site behavioral data to drive automated actions to optimize site search results, create and manage web content effectively, and automate keyword bidding. WebSideStory Search, for example, automatically integrates Web site behavioral data into the search process, reducing manual analysis and improving the overall performance of site search.
For more information about WebSideStory, please visit For more information about KMWorld’s “100 Companies That Matter in Knowledge Management” list, please visit

“This award is continued affirmation of WebSideStory and Visual Sciences’ commitment to push analytics beyond reporting in order to drive actions that lead to improved online performance.”

About WebSideStory, Inc.
Founded in 1996, WebSideStory, Inc. (NASDAQ: WSSI) is a leading provider of real-time customer intelligence solutions. The services provided by WebSideStory and Visual Sciences deliver comprehensive insight into the lifetime of customer interactions across on-line and multi-channel businesses. More than 1,500 enterprises worldwide rely on the company for innovative solutions, enterprise-class services and a world-class network of partners to improve marketing, sales and operational performance. WebSideStory is headquartered in San Diego, California, and has European headquarters in Amsterdam, The Netherlands. For more information, contact WebSideStory. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: WebSideStory is a registered trademark of WebSideStory, Inc. Visual Sciences is a registered trademark of Visual Sciences, LLC, which is a wholly owned subsidiary of WebSideStory, Inc.

Forward-Looking Statements
Statements in this press release that are not a description of historical facts are forward-looking statements. You should not regard any forward-looking statement as a representation by WebSideStory that any of its plans will be achieved. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in WebSideStory’s business, including, without limitation: WebSideStory’s reliance on its web analytics services for the majority of its revenue; blocking or erasing of cookies or limitations on our ability to use cookies; WebSideStory’s limited experience with digital marketing applications beyond web analytics; the risks associated with integrating the operations and products of Avivo Corporation and Visual Sciences, LLC with those of WebSideStory; privacy concerns and laws or other domestic or foreign regulations that may subject WebSideStory to litigation or limit our ability to collect and use Internet user information; WebSideStory’s ability to defend itself against claims of patent infringement alleged by NetRatings, Inc.; WebSideStory’s ongoing ability to protect its own intellectual property rights and to avoid violating the intellectual property rights of third parties; the highly competitive markets in which we operate that could make it difficult for WebSideStory to acquire and retain customers; the risk that WebSideStory’s customers fail to renew their agreements; the risks associated with the company’s indebtedness; the risk that WebSideStory’s services may become obsolete in a market with rapidly changing technology and industry standards; and other risks described in WebSideStory’s Securities and Exchange Commission filings, including WebSideStory’s annual report on Form 10-K for the year ended December 31, 2005 and quarterly reports on Form 10-Q. Do not place undue reliance on these forward-looking statements which speak only as of the date of this news release. All forward-looking statements are qualified in their entirety by this cautionary statement, and WebSideStory undertakes no obligation to revise or update this news release to reflect events or circumstances after the date of this news release.

Published on: 12:00AM on 8th March 2007