Online creative, media, search and affiliate marketing combine to increase sales

LONDON 9 March 2007… Cruise Thomas Cook, the specialist cruise arm of Thomas Cook, has appointed online marketing agency Harvest Digital following a three-way pitch. The agency will manage its online creative, media planning and buying, search and affiliate marketing to drive traffic to its site, www.cruisesthomascook.com and increase bookings.

Cruise Thomas Cook works with a variety of cruise operators including Royal Caribbean Cruises and Ocean Village to offer a range of packaged cruise deals, including some exclusive offers. It has access to the widest range of cruise holidays on the market, and provides objective advice to ensure customers find a holiday that's perfect for their preferences and budget.

Harvest Digital has developed creative which features aspirational photography of cruise holidays and is booked it on media including Teletext.co.uk. The agency is also running behavioural advertising on Yahoo!, paid search on Google and MSN, including demographic search targeting, and an affiliate marketing campaign bought through buy.at.

Commenting on the appointment, Darren Stott, Head of Sales and Marketing at Cruise Thomas Cook, says, ‘Harvest Digital has brought a strategic approach to our online marketing in order to make all the elements of our integrated marketing work together. This includes up-weighting the search bidding in line with our TV schedule and driving traffic through affiliate marketing which will support our drive to increase sales through the online channel.’

Emma Wilson, Director at Harvest Digital, adds, ‘Thomas Cook is a brand trusted to offer the best holiday packages and is the UK’s number one in cruise sales. We have combined targeted scheduling with demographic and behaviourally-targeted online marketing in order to increase niche brand awareness as well as sales for the brand. We will test and optimize the media mix to drive volumes of targeted traffic to their site.’

The account will include online marketing for Cruise Thomas Cook’s Ventura, the superliner designed for Britain, scheduled to launch in 2008. Harvest will combine display, search and affiliate marketing to generate bookings for the Ventura, which features a 3D cinema, several Marco Pierre White bars and restaurants, expensive modern art and a rock school for teenagers.

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About Thomas Cook

Thomas Cook UK & Ireland is a leading UK business and employs more than 11,000 people throughout the UK and overseas. It is one of the Sunday Times 'Top 20 Best Companies' to work for, as announced in March 2006. Thomas Cook UK & Ireland is part of one of the world's largest travel companies, German-based Thomas Cook AG.

The company’s UK operations include more than 570 high street shops, 120 separate bureaux de change, seven Thomas Cook travel warehouses, three call centres, Thomas Cook TV, Thomas Cook Sport, flythomascook.com, flexibletrips.com and thomascook.com - one of the top five most visited UK travel websites. Thomas Cook's tour operator brands include Thomas Cook, JMC, Sunset, Thomas Cook Signature, Latitude, Club 18-30, Neilson, Style Holidays and Sunworld Holidays (Ireland). The company's airline, Thomas Cook Airlines, is the UK's second largest leisure airline. Thomas Cook Publishing, operating for the last 130 years, has more than 150 publications available via good bookshops, Thomas Cook stores and online at thomascookpublishing.com.

Thomas Cook’s has a Price Watch commitment to its customers with the slogan "Stop Shopping Around...". Following the lead of the likes of Esso and John Lewis, Thomas Cook’s Price Watch guarantee was launched in 2005 and ensures that the company has the best prices in its own high street shops, which means “You don’t have to shop around, because we do”…

The company was founded by Mr Thomas Cook in 1841, who escorted the first overseas holiday more than 150 years ago. He opened the first travel store in London’s Fleet Street in 1865 - the company still has a store there today. The company's online operation, thomascook.com, celebrated its tenth birthday in 2005 and was one of the first UK travel websites

About Harvest Digital
Harvest Digital is a full-service online marketing agency specialising in media planning and buying, search marketing, and online marketing creative.

Formed in 2001, the company is privately owned by staff. Based in Soho in London, clients include Tesco Personal Finance, Norwich Union, Auto Trader, Thomas Cook, 3M, Tiscali, Shelter, uSwitch.com and CMC Markets.

www.harvestdigital.com

For further information please contact:

Joanna Burton
Head of PR
Harvest Digital
e: joanna@harvestdigital.com
t: 020 7479 7500

Emma Wilson
Managing Partner
Harvest Digital
e:emma@harvestdigital.com
t: 020 7479 7501

Bronwen Griffiths
Head of PR
Thomas Cook
e: Bronwen.Griffiths@thomascook.com
t: 01733 417 268

Published on: 12:00AM on 9th March 2007