Leading hotel booking agency implements web measurement and user journey analysis solution to track and understand how visitors are using its website and to learn what visitors are actually looking for

Newbury, Berkshire, March 12th, 2007 - speed-trap Limited, the e-business intelligence company, has today announced that HotelConnect, the award winning hotel booking agency, has implemented speed-trap’s technology on their website www.hotelconnect.co.uk .

Commenting upon the installation, Georgi Donnell, Website Manager at HotelConnect said, “we’re using speed-trap for tracking promotions, prioritising website usability developments and to show us just how customers are coming to our website. We place a high importance upon recognising the different behaviour of actual purchasers compared to those who simply browse the site and now thanks to speed-trap we can do that”. Donnell elaborated; “we constantly seek to enhance the experiences of both customer and browsers alike as much as possible, and the data speed-trap now gives us enable us to see just what both sorts of visitors are actually doing and, just as importantly are seeking to do. Customer service is extremely important to us and we are using the comprehensive feedback speed-trap provides to push this message throughout the HotelConnect website”.

Donnell continued, “speed-trap provides us with crucial management information and associated site performance indicators regarding all facets of the website and its usage, all this, plus the ability to re-visit and mine historical information enables us to understand exactly what visitors to our website want to do, and knowing that enables us to take the appropriate steps to improve visitors’ experiences and thus in turn, increase web site effectiveness and therefore revenues. An additional bonus was speed-trap’s amazingly fast deployment and flexible feature set which enabled us to implement and start collecting key data fast, which, along with speed-trap being totally maintenance free, was an additional benefit - especially compared to other tools we’d sought to implement in the past.”

Announcing the business, Malcolm Duckett, speed-trap’s VP of Marketing and Operations said: “The public is increasingly using the web as their first step when researching and purchasing hotel, travel, holiday and related products or services, its key therefore that organisations in this market do everything possible to ensure their websites are as intuitive and user friendly as possible. This market sector is one in which speed-trap’s technology excels, having been used very to great effect by organisations including Tourism Ireland, Saga, Hoseasons, 121 Travel and Orient Express”.

Elaborating, Duckett continued: “Unlike other analytics tools, such as those based on web server logs or other traditional tagging methods, our technology works by observing events in real-time in the user’s browser rather than on the server, whilst also providing dashboards with full campaign behavioural, performance, search and form-filling analysis. This enables those responsible for our client’s websites, be they web masters, marketing executives, etc., to make informed decisions based upon accurate and meaningful data about the behaviour of their web visitors and their site, i.e. enabling them to recognise and target emerging or changing business opportunities or customer segments - the end result being a visitor friendly and more profitable site”.

About HotelConnect
HotelConnect is one of the UK’s leading hotel booking agencies, combining low prices and ease of booking with award-winning customer service.

HotelConnect offers 2, 3, 4 and 5 star hotels and apartments in over 200 cities and resorts across Europe and the UK and in Long Haul destinations.

HotelConnect is not just another online agency – customers benefit from:
• Low prices, special offers including free nights, no hidden extras
• Hand-picked hotels, personally inspected, honestly reviewed
• Book online or talk to real people, plus 24-hour support abroad
• Travel packs with hotel information, city map, sightseeing tips
• ABTA bonding for financial peace of mind

HotelConnect was established in 1993 and is independently owned. Accolades include a CBI Customer Excellence Award, a 2006 Sunday Times 100 Best Places to Work listing and Best European Call Centre 2005 Award.

For further information visit www.hotelconnect.co.uk or call 0845 230 8888

About speed-trap
speed-trap is the e-business intelligence company. We offer technology and solutions that provide accurate, real-time and complete data on the interactions between customers and web sites. speed-trap not only provides statistical and business information on activity in the site, but uses the in-depth data provided by its Dynamic Collection™ Technology to give a unique view of visitor experience and customer journeys providing valuable insights into how well on-line assets are meeting objectives. This uniquely powerful capability empowers users enabling them to recognise and target emerging and changing business opportunities and to make decisions based upon accurate and meaningful behavioural information.
speed-trap’s solutions are being used by businesses to drive and monitor their on-line marketing activity including the monitoring, measurement and management of their on-line business. This includes applications such as campaign management, customer segmentation, customer experience monitoring and performance measurement. Other customers are using the technology to monitor key business metrics and drive real-time content management systems.
speed-trap was founded in January 2000 and is based in the UK with headquarters in Newbury, Berkshire. See www.speed-trap.com for further information.
About Dynamic Collection™
speed-trap’s unique and patented data gathering technology delivers two benefits to speed-trap’s clients. Firstly, it can be fully deployed in less time than any other solution – avoiding costly tagging processes, or complex web server and content management system integration. Secondly, it provides insight and data, which is being used by on-line organisations to drive and monitor their on-line marketing activity including the monitoring, measurement and management of their on-line business. This includes applications such as campaign management, customer segmentation, customer experience monitoring and performance measurement. Other customers are using the technology to monitor key business metrics and drive real-time, anonymous personalisation and content management systems.

Media Contact:
Jim Crowther
Ad-Lib International Limited
Tel: 0118 971 4945
Email: jim@adlibinternational.com

Published on: 12:00AM on 12th March 2007