INDIANAPOLIS, IND. – March 12, 2007 – ExactTarget, the market leader in on-demand email software solutions for permission-based email marketing, today unveiled its integration with Microsoft Dynamics CRM at Convergence 2007.

ExactTarget for Microsoft CRM makes customer data actionable, enabling marketers to create, deliver and track dynamic email campaigns. All updates to customer profiles and tracking information are populated in Microsoft CRM guaranteeing a 360-degree view into customer data.

“By seamlessly tying together ExactTarget and Microsoft CRM, we are able to be much more efficient at managing communications throughout the customer lifecycle. The tight integration and real-time results tracking provide 360-degree insight into my email marketing campaigns,” said Mike Rogers, director of business development at Customer Effective, a Microsoft Gold Certified Partner. “The best part is that I no longer need to access multiple systems to know how a particular contact is responding to my email marketing efforts. ExactTarget for Microsoft CRM provides a truly closed-loop marketing process.”

ExactTarget relies on Microsoft technology to quickly and easily create the intuitive tools that are offered to its clients. At the heart of the ExactTarget Software-as-a-Service application is Microsoft SQL Server, which provides highly scalable and reliable services to handle mission-critical email communication 24/7 for more than 5,500 customers and powerful brands.

“ExactTarget shares our vision to deliver a better CRM value proposition for large businesses through an outstanding user experience and a fast, flexible and easy-to-deploy platform,” said Brad Wilson, general manager for Microsoft Dynamics CRM at Microsoft. “ExactTarget has developed a highly scalable application in Microsoft Dynamics CRM that meets the needs of the most sophisticated database marketers.”

“ExactTarget is thrilled to formalize our relationship with Microsoft and introduce this integrated offer for marketers,” said Peter McCormick, co-founder and vice president of partnerships at ExactTarget. “As a company that has reached scale leveraging Microsoft tools for seamless functionality, we look forward to providing our customers with this next-level integration of ExactTarget for Microsoft CRM.”

About ExactTarget
ExactTarget is the market leader in on-demand email software solutions for permission-based email marketing. More than 5,500 organizations worldwide, including Anthem Blue Cross and Blue Shield, The Home Depot, Scotts Miracle-Gro Company, Delta Faucet, and Encyclopaedia Britannica, rely on ExactTarget email solutions to strengthen customer relationships and to control email throughout the enterprise. ExactTarget is a recognized technology leader. In 2006, the company was highly ranked in both the Inc. 500 and the Deloitte Fast 500. For the last three years, ExactTarget ranked highest in market suitability by JupiterResearch based on usability, strong feature set and API. ASPnews, the world's premier source of news and analysis for and about the Application Service Provider (ASP) and Web services industry, ranks ExactTarget as one of world’s 25 leading service providers for the ASP, Software-as-a-Service (SaaS), Web Services, Service-Oriented Architecture (SOA) and Utility Computing industries. ExactTarget solutions meet the needs of all industry verticals and all size organizations, including SMB, corporate divisions, not-for-profits, large retail/direct marketers, agencies and enterprises. Privately owned and headquartered in Indianapolis, USA, the company has more than 30 offices spanning North America, Europe and Australia. To learn more, go to


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Media Contact:
Kevin Cartwright
SHIFT Communications

Published on: 12:00AM on 13th March 2007