Leading e-Retailing executives will converge at the eTail UK Conference from June 12 – 14, 2007 at Le Meridien Piccadilly in London to discuss centering corporate performance around the customer experience through an integrated, interactive marketing strategy and multi-channel transparency & consistency to optimise conversions across all channels.

eTail UK, the newly created sister of eTail USA, offers the only comprehensive 3-day conference in the industry, bountiful retailer-to-retailer interaction and action oriented presentations on cutting-edge industry topics. It brings together the brightest minds from both the UK and US retail market for your benefit, making it the annual must attend event. To register, visit www.etailuk07.co.uk, email etailuk@wbresearch.com or call us at +44 (0)207 368 9465.

The key drivers of eTail UK 2007 are:
• Integration and consistency across the channels
• Engaging customers and personalising their experience
• Increasing marketing effectiveness
• Balancing site navigation, functionality and (interactive) content
• Effectively using new technologies (web 2.0) and m-commerce
• Advancing web analytics and cross-channel data integration

Keynote speakers include Ian McCaig, CEO of lastminute.com who will discuss transforming customers from passive buyers into active partners. In that same line of thinking, Chris Poad, Head of e-Commerce at Otto UK is sharing his very innovative and interactive approach to competing with High Street retailers online and engaging his customers through an ‘etail theatre’.

You will have the opportunity to benchmark your best eRetailing practices against Michael Ross, founder of figleaves.com and currently eCommerce Adviser to the Baugur Group. Eric Faintreny, CEO of Redcats USA has just finished moving the USA brands of Redcats onto a new, internally designed platform. He is sharing his successes and the bumps in the road.

Web 2.0 and Social Media applications receive practical attention through presentations by Ted Speroni, Director of hp.com EMEA at Hewlett Packard, Pinny Gniwisch, EVP of marketing at Ice.com, Ashley Friedlein, CEO of E-Consultancy, Don Steele, Director of Digital Marketing at Comedy Central and others. Each will discuss day-to-day experiences with digital media and site enhancements such as video streaming, m-commerce, podcasts, blogging, RSS feeds, live chat, virtual environments and viral marketing; showing you how to blend content from different channels on your website to create a more cohesive experience for the customer.

The first conference day, June 12, offers you two in-depth forums: Search Day and Analytics Day. They provide an intimate, interactive setting to obtain practical advice and solutions from fellow retailers (such as hotels.com, Dabs and Direct Wines) through case studies, panel and roundtable discussions based on pre-event surveys, thus insuring the relevancy of the topics.

eTail UK provides you with the intel and tactics to not only keep pace, but to gain an edge over your competitors. For more information, please visit www.etailuk07.co.uk; email etailuk@wbresearch.com; or call +44 (0)207 368 9465.

About the event organizer, WBR – Worldwide Business Research
WBR is the world's biggest large-scale conference company and part of the PLS group, one of the world's leading providers of strategic business intelligence with 16 offices worldwide.
Our conference divisions consistently out perform their industry sector competitors on the quality of the events we produce and the relationships we nurture with both delegates and sponsors.
Every year over 10,000 senior executives from Fortune 1000 companies attend over 60 annual conferences – a true ‘who’s who’ of today’s corporate world. From Automotive events in Bucharest to Logistics conferences in Arizona and Finance summits in Hong Kong, WBR is dedicated to exceeding the needs of its customers around the world.

Published on: 12:00AM on 13th March 2007