Techfocus, the Internet retailer of technology accessories, has re-launched its online shop with extended e-commerce capabilities. The new website has been designed and built by Screen Pages, the online retail specialist.

Techfocus is operated by Kinch Electronics and offers the latest innovative products in the technology accessories field, currently focusing on products for the Creative Zen and Apple iPod range of MP3 players. In addition, the company stocks a wide range of accessories for wireless devices, PC peripherals, mobile phones and PDAs.

The new website, at http://www.techfocus.co.uk, has been designed and delivered as a fully bespoke e-commerce website by Screen Pages (http://www.screenpages.com).

The new website features clean, simple navigation; best sellers, filtered searches, cross- and up-sells, stock control, informative product information and, importantly, same day dispatch. Customers can make purchases at many points across the site – directly from the home page or from category pages, as well as from product pages. Overall, the layout, design and usability of the site have been enhanced to yield a more professional, knowledgeable approach.

Since launching, overall site conversion ratios have improved by over one third (36%) and the rate of bulk deals and multiple purchases has increased by over 100%.

“We are very pleased to be working with Techfocus,” said Roger Willcocks, managing director of Screen Pages. It’s a business that has grown rapidly in a clear niche and is a very effective online operator with excellent fulfilment.“

“Our internet business has been growing rapidly and it became critical to introduce a robust, flexible platform that would give us an infrastructure to expand our sales and marketing activities, as well as streamline our end-to-end processing. Screen Pages’ approach and technology gives us just that,” said Sam Kinch, founder of Kinch Electronics.

Notes

Screen Pages, provides managed e-commerce services to over 70 clients in retail, mail order and catalogue sector. It designs, builds, hosts, operates and markets online retail websites. The company’s clients include a wide range of well known brands including Smythson, Corgi, Crew Clothing, Thorntons, White Stuff and Floris who are all enjoying sales expansion via the internet. Screen Pages is an NMA Top 100 agency and an ECMOD award winner. Screen Pages is part of Pindar Graphics, the multi-channel communications company.

Contact:
Roger Willcocks, Managing Director, Screen Pages.
Tel: 01932 333 592 Email: roger@screenpages.com

Published on: 12:00AM on 16th March 2007