Channel Intelligence Product Attribute Webinar Helps Answer Questions for Online Retailers

Orlando, FL – March 21, 2007 – Channel Intelligence today announced that its free webinar, which broadcasted Thursday March, 15, 2007 and is now available for download, helped online retailers better understand the new data initiatives around product attributes. The webinar titled “Product Attributes: Making Your Data Compliant in Online Channels” drew close to 150 registrants and was attended by nearly 100 industry professionals.

“The goals of the webinar were to help explain the new mandate from Google regarding Google Base, as well as explain how other sites like and MSN Shopping are using product attributes, ” states Steven Roth, VP of Product Management for Channel Intelligence and webinar host. “It’s vital that online retailers fully understand this market shift as it will directly affect their ability to perform better and experience higher conversion rates on these sites”.

The webinar defined and explained key terminologies including product attributes and guided product search to help attendees better understand what sites like Google and Amazon are asking for and why. It also includes visual examples of how each site leverages product attributes and what effects it has on consumer behavior. Online retailers are looking to understand better how to implement these concepts, as initial results indicate that consumers who filter or narrow their search using product attributes are closer to making a purchase than shoppers using standard search features.

“Though some sites aren’t yet requiring attributes, I recommend all online retailers optimize their product catalogs to include as many attributes as possible, “adds Roth. “I see Google Base becoming the catalyst in the online shopping arena where we’ll see more than just Amazon and MSN Shopping requiring or requesting product attributes this year.”

To download the free recorded version of the webinar titled “Product Attributes: Making Your Data Compliant in Online Channels”, please register here.

If you have any questions for Steven Roth about the content in the webinar, he can be reached via email at

About Channel Intelligence
Channel Intelligence is a leading provider of innovative data solutions that make it easy for online shoppers to find and buy products whether they start at retailer sites, manufacturer sites or destination shopping sites. CI’s patented optimization technology and data solutions currently manage and syndicate over $3 billion in product value to over 50 destinations every day. CI customers include nearly 200 of the best known retail and manufacturing brands such as Best Buy, Baby Universe, Black & Decker, Canon, Circuit City, Electronic Arts, eToys Direct, Fujifilm, HP Home and Home Office,, Idea Forest (, LG Electronics, Northern Tool + Equipment, Neiman Marcus Group, Olympus, Panasonic, PC Mall, PETCO, Smart Bargains, Target, The Inside Store and Things Remembered. CI is an ICG (Nasdaq: ICGE) partner company based in Orlando, Florida, with offices in Geneva, Switzerland. For more information, visit the company’s website at

Joy Lee
Channel Intelligence, Inc.


Published on: 12:00AM on 21st March 2007