London, UK – 19th February, 2007 – Talisma® Corporation (www.talisma.com), the leading provider of Customer Interaction Management (CIM) solutions, has been selected by the UK’s leading domain name and website company, Easily.co.uk, to enhance online service for its 170,000 customers, by offering a self-service channel and improved email and chat support.

Easily implemented Talisma Knowledgebase, Talisma Email and Talisma Chat in December 2006 across its 20 person strong contact centre. Following the implementation of Talisma’s online self service solution, Talisma Knowledgebase, Easily has already seen a 20 per cent reduction in its inbound support queries, which usually total 11,000 interactions each month. This has freed up resource to allow an increased focus on growing revenues through proactive outbound sales calls.

With Talisma Knowledgebase, Easily’s customers can now visit an online portal to answer any enquiries they might have through Talisma’s intelligent search facility, thereby alleviating demand on the contact centre. Customer service representatives dealing with the remaining customers through email, phone and chat, can now offer a better standard of service as Talisma provides them with a unified view of each customer complete with an audit trail of historical interactions.

“January was our best ever month for response times,” explains Stuart Fuller, online business manager for Easily. “Talisma’s customer interaction solutions have very quickly delivered huge benefits, allowing us to work smarter, improve productivity and allocate more time to our outbound sales campaigns.”

“Even though our business is growing steadily at 12 per cent a year, the efficiencies that Talisma delivers mean that we can continue to provide our increasing customer base with high levels of support without adding more customer service personnel to the team,” continued Fuller.

“Customers of online businesses increasingly expect the superior levels of service that the internet affords,” commented Jon McNerney, VP and general manager of international operations at Talisma. “In order to be competitive in this highly dynamic environment, businesses need to equip themselves with the tools to deliver this service. Talisma enables companies, like Easily, to give their customers the choice to search for information themselves, and to quickly deliver accurate and informed responses to enquiries regardless of the communication channel.”

Easily is part of Group NBT plc, a leading provider of domain names and Internet related services, which also owns the following companies: NetBenefit, NetNames, and the recently acquired Danish company, Ascio. Following the successful implementation of Talisma at Easily, Group NBT now plans to roll out Talisma’s customer interaction management product suite across these other brands in the first half of 2007.

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About Talisma Knowledgebase
Talisma Knowledgebase enables companies to quickly and cost-effectively provide customers 24/7/365 access to information through the web. The powerful search engines in Talisma Knowledgebase ensure customers get rapid, accurate and consistent responses. It also improves internal productivity by giving agents and employees access to expert, real-time information. Flexible article access, easy authoring and robust review workflow further enhance the centralised knowledge repository. A powerful reporting tool indicates which articles users look for and what is unavailable, driving continuous improvements.

About Talisma
Talisma Corporation is the leading provider of Customer Interaction Management (CIM) solutions that empower businesses to deliver an exceptional customer experience. Talisma’s proven products help customer service and support organizations to proactively and reactively engage in a continuous customer dialogue by integrating Web self-service, email response, live chat, VoIP, phone, and campaign management with comprehensive analytics and a system-wide knowledge base. Talisma has more than 800 customers globally including Aetna, AOL, Aviva, Bank of America, Canon, ChevronTexaco, Citibank, Comcast, Daimler-Chrysler, Dell, DHL, Ford, University of Notre Dame, Microsoft, Pitney Bowes, Siemens, Sony, Sprint, VeriChip Corporation, and the U.S. Department of State. Talisma is headquartered in Bellevue, Washington, and has offices located across Asia-Pacific, Europe, and North America. For more information, visit www.talisma.com.

About Easily.co.uk
Easily.co.uk is a top UK provider of cost-effective web hosting and domain name services, including the revolutionary Easily Website Creator, a low cost website solution for the non-technical. Easily was formed in 1999 to provide UK businesses and consumers with reliable services at affordable prices and backed by first-class customer support. Easily is now part of London listed Group NBT plc. For more information, visit www.easily.co.uk.

Published on: 12:00AM on 19th February 2007