London, UK – February 20th 2007 – Talisma® Corporation (, the market leader in Customer Interaction Management (CIM) solutions, today announced that they have promoted existing Chief Financial Officer, Wade Pfeiffer to Chief Operating Officer/Chief Financial Officer, and named Brad Birnbaum former Vice President of Product Development, Chief Technology Officer. To replace Birnbaum, the company has hired Dan Mason as Vice President of Development. In an effort to standardise recruiting and hiring processes, and to continue to employ high caliber talent Talisma has hired Sharon Thompson as Vice President of Human Resources.

Pfeiffer has over 20 years of operational, financial, and management experience. Before Talisma, he served as COO and CFO at X10 Wireless Technology. He also served as President of X10 USA, Inc., a multi-million dollar company which sells consumer electronic products to retailers and contractors. Pfeiffer also spent 13 years with Ernst & Young LLP as a Senior Manager in the audit and corporate finance divisions.

“It is very exciting to take on this position,” said Wade Pfeiffer, COO/CFO of Talisma. “Talisma is a fast growing company, and a fun place to work. I’m looking forward to extending my role to help the company continue to excel.”

Birnbaum has 12 years of experience focusing on CIM, and enters his new role after serving in his previous position for two years. Birnbaum joined the company via Talisma’s 2004 acquisition of eAssist Global Solutions. At eAssist, Birnbaum was V.P. of Product Development and Strategy. Prior to eAssist, Birnbaum was Vice President of Product Development at divine, Inc. Before divine, Birnbaum was Founder, CTO and EVP of Product Development at eShare Communications and its successor Melita Corporation.

Mason begins his tenure at Talisma with 25 years of experience managing development organisations for both small and large companies in the Contact Center industry. Prior to joining Talisma, Mason consulted with PAR3 Communications following its merger with Envoy Worldwide, providing management assistance in its transition from a small start-up to a larger, more mature company. Mason previously directed multiple R&D sites at Avaya, Mosaix, Inc., and Lucent Technologies, overseeing the successful delivery of product releases and driving the adoption of engineering best practices.

Thompson brings 20 years of human resources experience working for multi-billion dollar global technology leaders. Prior to joining Talisma, she was Director of Human Resources for Microsoft Global Customer Service and Technical Support, where she directed all HR activity for that organisation in the U.S., India, China, Japan and EMEA. Thompson’s other experience includes directing international HR efforts at Symantec Corporation for eight years, in multiple roles including Director of Human Resources for the EMEA and APAC regions, and Director, Global Compensation and Benefits where she aligned global HR resources and streamlined the implementation of global HR processes. She also worked as a Compensation and Benefits Analyst at Raychem Corporation for five years.

About Talisma
Talisma Corporation is the leading provider of Customer Interaction Management (CIM) solutions that empower businesses to deliver an exceptional customer experience. Talisma’s proven products help customer service and support organisations to proactively and reactively engage in a continuous customer dialogue by integrating Web self-service, email response, live chat, VoIP, phone, and campaign management with comprehensive analytics and a system-wide knowledge base. Talisma has more than 800 customers globally including Aetna, AOL, Aviva, Bank of America, Canon, ChevronTexaco, Citibank, Comcast, Daimler-Chrysler, Dell, DHL, Ford, University of Notre Dame, Microsoft, Pitney Bowes, Siemens, Sony, Sprint, VeriChip Corporation, and the U.S. Department of State. Talisma is headquartered in Bellevue, Washington, and has offices located across Asia-Pacific, Europe, and North America. For more information, visit

Published on: 12:00AM on 20th February 2007