KeyWord Fluency improves campaign performance for PPC across a wide range of languages
Date Web marketing company Web Certain,, today announced the launch of KeyWord Fluency – the campaign service for improved pay per click (PPC) marketing across a wide range of languages.

As Web Certain provides the initial PPC campaign for its clients, including effective keywords, creative management and link management, KeyWord Fluency enables Web Certain to improve the campaign performance and ROI by working with its client on an ongoing basis.

KeyWord Fluency works with any bid management system. The service focuses on generating campaigns that convert and generate demand for Web site owners. There is no commission charge with KeyWord Fluency as Web Certain only charges for the number of keyword updates during the period of the campaign.

Andy Atkins-Kruger, Managing Director of Web Certain says:
“Pay per click campaigns depend on using the right keywords to successfully influence search engine rankings. Keywords and search terms change continuously, particularly with multi-lingual campaigns, so it is important to keep on top of this. Our KeyWord Fluency service enables us to improve performance and ROI for clients from PPC campaigns.”

John Brenne Web Certain, Business Development Manager, Web Certain says:

“Keyword Fluency is ideal for clients that want to continually improve their online marketing campaign. With KeyWord Fluency we can help businesses develop effective PPC campaigns, with an ongoing programme that measures their performance and implements changes to maintain their effectiveness.”

About Web Certain
Web Certain offer the full range of search marketing services, in all the major web languages, including; pay per click campaigns, organic SEO, online PR and web development.

In the organic search and pay-per-click teams Web Certain employs specialists in all the major web languages who are also experts in local search engine behaviour.
The “World language hub” consists of a team of search specialists of many languages all working together on search engine optimisation and pay per click campaigns under one roof. But we also have local partners for that extra local edge – a powerful combination.

Visit Web Certain at and select your language to find out more about the multilingual search marketing services.

All press enquiries and photography, please contact:

Andy Brown. Reality PR Tel: 020 8663 6111 Email:

Published on: 12:00AM on 21st February 2007