ExactTarget Expands Email Marketing Solution for Retailers

(INDIANAPOLIS, IND. – February 15, 2007) ExactTarget, the market leader in on-demand e-mail software solutions for permission-based e-mail marketing, today announced the appointment of Angel Morales to Director, Retail Strategies. Morales will leverage his extensive online retail background to help ExactTarget’s retail clients and prospects achieve their objectives of re-marketing and automated merchandising.

“The multi-channel merchant is looking for a solution that will enable them to put the right product in front of the right person with the right promotion at the right time,” said Morales. “ExactTarget’s Retail Solution combines the technology and services needed to help them achieve those objectives.”

The ExactTarget Retail Solution allows marketers to better understand and communicate with customers by aggregating data from a wide variety of sources, including: POS systems, web sites, and call centers. Multi-channel merchants can now effectively use behavioral data to automate campaigns from abandoned basket strategy to marketer-managed order confirmations.

“Since our infancy, ExactTarget has focused on helping clients leverage data to deliver highly relevant messages,” said Scott Dorsey, CEO of ExactTarget. “The increasingly competitive retail arena requires merchants to do more than market to the masses. They must speak to customers with a highly relevant message delivered at just the right time in the customer relationship cycle. ExactTarget’s advanced retail strategy provides our clients with the tools to automate their marketing communications to accomplish these goals.”

ExactTarget will launch its expanded retail marketing focus at the eTail 2007 conference in Palm Springs, California.


About ExactTarget
ExactTarget is the market leader in on-demand email software solutions for permission-based email marketing. More than 5,500 organizations worldwide, including Anthem Blue Cross and Blue Shield, The Home Depot, Scotts Miracle-Gro Company, Delta Faucet, CareerBuilder.com and Encyclopædia Britannica, rely on ExactTarget email solutions to strengthen their customer relationships and to control email throughout the enterprise. ExactTarget is a recognized technology leader. In 2006, the company was highly ranked in both the Inc. 500 and the Deloitte Fast 500. For the last three years, ExactTarget ranked highest in market suitability by JupiterResearch based on the solution's usability, strong feature set and API. ASPnews, the world's premier source of news and analysis for and about the Application Service Provider (ASP) and Web services industry, ranks ExactTarget as one of world’s 25 leading service providers for the ASP, Software-as-a-Service (SaaS), Web Services, Service-Oriented Architecture (SOA) and Utility Computing industries. ExactTarget solutions meet the needs of all industry verticals and all size organizations, including SMB, corporate divisions, not-for-profits, large retail/direct marketers, agencies and enterprises. Privately owned and headquartered in Indianapolis, USA, the company has more than 30 offices spanning North America, Europe and Australia. To learn more, go to http://www.exacttarget.com.

Published on: 12:00AM on 21st February 2007