Global and UK audience to be treated to another ClickTracks Web analytics online seminar presented by author and practitioner Avinash Kaushik

London, UK ---- Web analytics company ClickTracks ( is to offer another free online seminar for analysts who want to keep it simple. The seminar, entitled Unleash the Power of Web Analytics, is due to be run on 26 and 27 February 2007 by highly respected author and practitioner Avinash KaushQik.

As well as having access to a very knowledgeable businessman, attendees will be given the tips and skills to make the best use of Web analytics in their business environment. Kaushik’s best practice models aim to give attendees a thorough and useable basis from which they can make a real difference to the analysis of their online strategy.

In addition to this, the interactive environment allows attendees to see real examples of how leverage segmentation can be used alongside Web analytics to grow sales, as well as how websites can be optimised for search.

"To be able to cut away some of the complexities of web analytics and focus on what’s important giving any business the competitive edge over its adversaries,” says John Marshall, CEO and founder of ClickTracks. “By enlisting the professional expertise of Avinash, we hope to give all who attend our seminars some top rate tips to enable them to move their business in the right strategic direction".

ClickTracks introduced the free seminar programme earlier this year in its campaign to educate owners of websites on the subject of Web analytics and to boost the operation of their businesses. After great success with their first seminar on Pay-Per-Click (PPC) paid search marketing, ClickTracks is repeating this success and is continuing to offer attendees a platform from which they can progress their business worth.


----Notes to editors----

ClickTracks online classes:
The ClickTracks Web analytics online class Unleash the Power of Web Analytics will be broadcast on 26 and 27 February 2007 and cover subjects such as:

- How web analytics can add value to your business’ bottom line
- Best practices and approaches for your reporting and analysis
- How to leverage segmentation (with real examples that you can use)
- Optimising for search (both your pages and measuring success)

The courses are free, and registration is quick and easy. Learn more by visiting

Marshall Law online video tutorials:
John Marshall also delivers online video tutorials entitled Marshall Law, that address the Web analytics sector and subject matter that is pertinent to it; such as click fraud, data accuracy, data collection and so on.

To view the Web analytics online videos visit Marshall Law at

ClickTracks overview Webinars:
ClickTracks Web analytics overview online Webinars to update clients of the latest developments of its tools with live demonstrations maybe be found at

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This press release is available in PDF, plain text and Word formats. Logos, images and photographs are available of the ClickTracks team in the Elemental Communications Image Section.

The media spokesperson for ClickTracks is Michael Stebbins, vice president of marketing.

About ClickTracks

Based in Santa Cruz, California, ClickTracks is the maker of award-winning Web analytics software. The ClickTracks family of software was designed out of sheer frustration with existing Web analytics offerings. Spending hour upon hour trying to understand Website visitors was certainly a motivating experience: there had to be a better way.

ClickTracks was voted 'Best Web Site Analysis Tool' in ClickZ's 2005, 2004 and 2003 Marketing Excellence Awards and was rated "Positive" in Gartner's 2006 MarketScope for Web Analytics. The company received a "Very Good" top rating from the InfoWorld Test Center for its 6.1 product suite, and a Computerworld Innovative Technology award in the Website management category. ClickTracks' software has been reviewed and featured on CNET, ZDNet,, TechRepublic,, CRM Magazine, Media Magazine, MarketingSherpa and

ClickTracks is an indirect wholly-owned subsidiary of J.L. Halsey Corporation (OTCBB:JLHY). For more information, please visit or send e-mail to


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Published on: 12:00AM on 22nd February 2007