In a first for UK publishing, Associated Newspapers today announces the launch of the Mail eReader, a unique application that gives Daily Mail and Mail on Sunday readers an easy-to-use electronic version of the newspaper.

The eReader project came about following agreement by Microsoft and Associated Newspapers to work together to pioneer the technology in the UK. Interest in the application may see wider adoption within the Associated Newspapers’ group.

The eReader was built by a team comprising developers from Associated’s digital division – Associated Northcliffe Digital – and interactive media consultancy Conchango.

The Mail eReader has the distinctive ‘look and feel’ of the Daily Mail and Mail on Sunday in terms of typography and elements of design. It offers a range of features which allow users to navigate quickly through story lists, toggle between articles, switch between sections, view picture galleries, and search for and access stories up to seven days old.

It can run on laptops, tablets and desktop PCs and is downloadable from www.dailymail.co.uk/ereader. It is designed to exploit and showcase many of the advanced features of the new Microsoft operating system, Windows Vista, but is also compatible with machines using Windows XP (using Service Pack 2).

Additional functionality available exclusively via Windows Vista includes a ‘news gadget’ which updates users with the latest news headlines and an innovative ‘Speak the News’ feature.

The eReader is able to download a day’s newspaper content in just a few minutes via an internet connection. Downloaded content can then be enjoyed online or offline - but each time a user goes back online, the eReader will update with fresh content.

Mike Altendorf, MD of Conchnago says, "The eReader perfectly demonstrates how technology is allowing us to get closer to the physical reading experience on screen. Vista is opening up possibilities for creating more compelling, engaging and interactive internet and desktop content."

The eReader is designed to be close to the experience of reading a printed version of the Daily Mail and Mail on Sunday. It is expected to appeal to early adopters as well as existing Daily Mail and Mail on Sunday readers in the UK and overseas, large numbers of whom already use the newspaper and its website in a complementary way.

Alan Revell, Chief Operating Officer of AND, said: “Associated Newspapers are market leaders when it comes to developing new products and services that appeal directly to our existing and potential new readers. The Mail eReader will offer readers a new editorial experience and it is this cutting edge approach to innovation which sets us apart from our competitors.”

Michael Cooper, Director Strategic Relationships, Advanced Reading Technologies, Microsoft Corporation, said: “Windows Vista has advanced graphics and communications technology enabling new applications to be developed that offer the user a whole new experience. The Mail eReader is one of the first products to take advantage of these new technologies and is set to enhance the way in which people consume the news on a daily basis.”

For further information please contact
lorraine.branch@conchango.com
0207 261 4484

Published on: 12:00AM on 22nd February 2007