Press Release: Podcasting in the business world

The e-consultancy Customer Engagement Report 2007 reported that 33% of respondents are planning to use podcasting in the next 12 months; 18% using it already, 35% are planning to use videocasting in the next 12 month; 17% are already using it.

So does podcasting have a place within the business world? The answer, it would seem is yes, but it’s not for everyone. So how do you decide what’s right for you, and more importantly, your audience?

Innovative companies have cleverly thrown themselves into trying to figure out what works by using their own company as a test bed. Savvy brands are tapping into the podcast’s potential to extend the online channel and are bringing branded podcast from the online promotions mix into the pockets of their target market. The more lateral thinking companies are using podcasts as a tool to position themselves as thought leaders amongst their industry segment, Sun Microsystems sponsorship of the MiFID podcasts for example…

“Organisations large and small, global and local are using podcasts for internal and external communications” says Anita Yaa Agyeman, host of the Corporate Podcasting Summit in London, 19 – 20 March 2007, “podcasts are being used for remote staff training, interactive marketing activities, customer relationship management, B2B sales campaigns, so we are in really exciting times. Of course, some businesses have been delivering podcasts to external customers for months already. The challenge for new adopters is working out what works best for them and their intended audience, without seeming to jump on a trendy bandwagon”.

With just over a month to go before the Corporate Podcasting Summit, the varied list of organisations registered to attend is testament to the interest out there in the business community, “We have a raft of City councils, universities, business organisations and associations, film and media companies, big business and even multinational aerospace and global IT giants coming to hear how podcasts can help create dialogue with customers and engage with employees” continues Anita Yaa.

PricewaterhouseCoopers, first direct, Alcatel-Lucent, the Office of the Mayor of London, Wiggly Wigglers and the European Food Information Council are some of the organisations sharing their podcasts-in-action experiences to this audience of public, private, corporate and non-corporate organisations from across Europe and North America. The full summit agenda is online at

Contact Anita Yaa Agyeman to discuss limited attendee discounts and remaining sponsorship opportunities.

Anita Yaa Agyeman
Summit Director - Corporate Podcasting Summit
London UK: +44 (0) 20 7375 7195
Toll Free from USA 1 800 814 3459 EXT 318
7-9 Fashion St, London E1 6PX, United Kingdom


Published on: 12:00AM on 22nd February 2007